IRVINE, CALIFORNIA: South Korea's second largest carmaker Kia Motors' four vehicles Optima, Sorento, Sedona and Soul has earned JD Power Automotive Performance, Execution and Layout (APEAL) awards in their respective segments. The quadruple award win has moved Kia to third in the industry among Non-Premium Nameplates, according to JD Power, propelling the brand up from seventh place in 2015.
"Customers want vehicles they're proud to drive, and Kia earning four JD Power APEAL awards, a record for the brand, reflects our global focus of placing our customers first," said Orth Hedrick, vice president, product planning, Kia Motors America.
"Buyers today are smarter than ever and are looking for vehicles that offer a superior combination of design, technology, safety and premium amenities. The Optima, Sorento, Sedona and Soul are prime examples of these important attributes as more people discover the new Kia and its world-class model line every day."
The Optima won accolades in the midsize sedan, and the Soul in the Crossover segments. The Sorento came out first in midsize SUV segment, while in the Minivan category, the Sedona beat segment rivals.
The JD Power APEAL study measures new-vehicle owners' overall satisfaction with their vehicles in the first 90 days of ownership. The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.