Wednesday, August 15, 2018

RIO AND STINGER NAMED SEGMENT WINNERS IN J.D. POWER 2018 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY


2018 Kia Stinger GT2 RWD
Kia’s Overall Score Increases Eight Points Since Last Year 
  • Rio and Stinger fastback sedan dazzled in their respective segments 
  • Kia continues to cement its place among the top 10 non-premium brands
IRVINE, Calif., Aug. 2, 2018 – Following the launch of the 2018 Rio and highly anticipated 2018 Stinger, Kia Motors America (KMA) has earned two more J.D. Power Automotive Performance, Execution and Layout (APEAL) awards for its stylish subcompact and its powerful fastback sports sedan.  The double win helped increase Kia’s overall score by eight points since last year, while also securing the brand’s spot among the top 10 non-premium nameplates. The announcement follows Kia Motors being named the highest ranked mass market brand in J.D. Power Initial Quality Study for the fourth consecutive year1, with the Rio also capturing a win in the small car segment.
“Whether it be a practical commuter car for people just looking to get from point A to B, or a sports sedan with up to 365-horsepower for enthusiasts, we design every Kia with the customer in mind,” said Orth Hedrick, vice president, product planning, KMA.  “Earning a J.D. Power APEAL award for both the Rio and Stinger demonstrates the level of dedication we put on delivering a superior combination of the desirable features and attributes today’s savvy car buyers want from their vehicles.”
Completely redesigned for the 2018 model year, the Rio outshined the competition in the small car segment, being one of the only contenders to score the highest marks in overall performance and design, comfort, features, and style. The highest performing vehicle in Kia’s history, Stinger bested its more expensive European counterparts in the compact premium car segment.
The J.D. Power APEAL study measures new-vehicle owners’ overall satisfaction with their vehicles in the first 90 days of ownership.  The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Thursday, August 9, 2018

2018 KIA NIRO EARNS TOP SAFETY PICK PLUS RATING FROM INSURANCE INSTITUTE FOR HIGHWAY SAFETY


2018 Niro
Popular and Practical Hybrid Earns Coveted Safety Accolade
  • Niro scores good ratings in all six IIHS crashworthiness tests including the new passenger-side small overlap front test
  • Award increases total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine
IRVINE, Calif., June 19, 2018 —The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the 2018 Kia Niro when equipped with available Forward Collision Warning System (FCWS) and Autonomous Emergency Braking System (AEB)1 as well high-intensity discharge (HID) headlights.        
 “The Niro is one of our most popular models,” said Orth Hedrick, vice president, product planning, KMA, “and receiving the highest possible safety rating from IIHS provides yet another reason why it should be the top choice for anyone shopping for a small hybrid SUV.”
The TSP+ rating for Niro increases the total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine.
“We’re very pleased with this new TSP+ award for Niro,” William Freels, President of Hyundai America Technical Center, Inc. (HATCI), the research and development center for Kia Motors America. “It validates our efforts to develop vehicles that meet some of the industry’s highest safety standards and it endorses the skill and commitment of our designers and engineers.”
To qualify for TSP+, the IIHS testing parameters require a vehicle earn “Good” ratings in six crashworthiness tests – driver-side small overlap front, moderate overlap front, side impact, roof strength, and head restraint – as well as a “Good” or “Acceptable” rating in the passenger side small overlap front test, an “Advanced” or “Superior” rating for front crash prevention, and a “Good” rating in headlight testing. To qualify for a TSP rating, a vehicle must earn “Good” ratings in five crashworthiness tests—driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an “Advanced” or “Superior” rating for front crash prevention, and an “Acceptable” or “Good” rating in headlight testing.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
About Hyundai America Technical Center, Inc.
As one of Hyundai Motor Group’s (HMG) six centers focused on research and development (R&D), Hyundai America Technical Center, Inc. (HATCI) was established in 1986 in Ann Arbor, Michigan. HATCI is HMG’s design, technology and engineering division for North America. As HMG solidified its position as one of the top five global OEMs, HATCI has grown to include a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.
HATCI supports new model development for HMG’s North American operations and global programs from our dedicated engineering facilities and support staff at affiliate sites located throughout the United States (Alabama, California, Georgia, and Michigan). HATCI’s success in satisfying the demands of increasingly sophisticated consumers is a direct result of HMG’s commitment to the future of American automotive engineering. HATCI upholds a strong R&D philosophy hinged on creative and passionate input of all team members. This philosophy is paramount to HMG’s North American operational strategy and serves as the foundation for engineering excellence and technological advancement.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Friday, August 3, 2018

RIO AND STINGER NAMED SEGMENT WINNERS IN J.D. POWER 2018 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT

Kia’s Overall Score Increases Eight Points Since Last Year 
  • Rio and Stinger fastback sedan dazzled in their respective segments 
  • Kia continues to cement its place among the top 10 non-premium brands
2018 Kia Stinger GT2 RWD

IRVINE, Calif., Aug. 2, 2018 – Following the launch of the 2018 Rio and highly anticipated 2018 Stinger, Kia Motors America (KMA) has earned two more J.D. Power Automotive Performance, Execution and Layout (APEAL) awards for its stylish subcompact and its powerful fastback sports sedan.  The double win helped increase Kia’s overall score by eight points since last year, while also securing the brand’s spot among the top 10 non-premium nameplates. The announcement follows Kia Motors being named the highest ranked mass market brand in J.D. Power Initial Quality Study for the fourth consecutive year1, with the Rio also capturing a win in the small car segment.
“Whether it be a practical commuter car for people just looking to get from point A to B, or a sports sedan with up to 365-horsepower for enthusiasts, we design every Kia with the customer in mind,” said Orth Hedrick, vice president, product planning, KMA.  “Earning a J.D. Power APEAL award for both the Rio and Stinger demonstrates the level of dedication we put on delivering a superior combination of the desirable features and attributes today’s savvy car buyers want from their vehicles.”
Completely redesigned for the 2018 model year, the Rio outshined the competition in the small car segment, being one of the only contenders to score the highest marks in overall performance and design, comfort, features, and style. The highest performing vehicle in Kia’s history, Stinger bested its more expensive European counterparts in the compact premium car segment.
The J.D. Power APEAL study measures new-vehicle owners’ overall satisfaction with their vehicles in the first 90 days of ownership.  The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Thursday, July 26, 2018

RAYS OF HOPE DRIVE PINK UPDATE

Have you stopped by Gary Rome Kia to pick up your FREE Drive Pink license plate frames yet? You can stop by during any of our regular business hours to have them installed on your vehicle at no cost to you! You don't need to own a Kia to get them, either! ANYONE can get these!




How does our Drive Pink Campaign work?
For every license plate frame installed on a vehicle, Gary Rome will donate $5 to Baystate Rays of Hope! Our goal is to get enough license plate frames put on vehicles to be able to donate $25,000 to Rays of Hope by the end of 2018!! Will you help us reach our goal?!


Rays of Hope has been around the Greater Springfield Area since 1994. It was created to help women and men in their fight against breast cancer by walking alongside them on their breast cancer journey. Through Baystate Health Breast Network, Rays of Hope is able to care for people from the time of diagnosis and beyond. All money received into Rays of Hope is kept at a local level in Western Massachusetts and Northern Connecticut. They support cancer research at their Rays of Hope Center for Breast Cancer Research where they have state of the art equipment and health and education programs.


Will you help support Rays of Hope by driving pink?

Gary Rome Kia
809 Enfield St, Enfield CT
Mon-Thurs 8 - 8:30
Friday 8- 6
Saturday 8 - 5
Sunday 11 -5



Friday, July 20, 2018

KIA MOTORS IS THE HIGHEST RANKED MASS MARKET BRAND IN J.D. POWER’S INITIAL QUALITY STUDY FOR THE FOURTH CONSECUTIVE YEAR

Kia Owners Reported Fewer Issues Within the First 90 Days of Ownership than All Other Non-Luxury Car and Truck Brands in the U.S.
  • After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017 to capture the top mass market automaker spot
  • Sorento SUV and Rio subcompact models topped their respective segments
2019 Sorento
IRVINE, Calif., June 20, 2018 – For the fourth consecutive year, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles.  Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.
“Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With two segment winners and four additional models finishing in the top three of their respective segments, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”
The annual report analyzed responses from 75,712 respondents with regards to 240 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners. 
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Wednesday, July 11, 2018

2018 KIA NIRO EARNS TOP SAFETY PICK PLUS RATING FROM INSURANCE INSTITUTE FOR HIGHWAY SAFETY

Popular and Practical Hybrid Earns Coveted Safety Accolade
  • Niro scores good ratings in all six IIHS crashworthiness tests including the new passenger-side small overlap front test
  • Award increases total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine


IRVINE, Calif., June 19, 2018 —The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the 2018 Kia Niro when equipped with available Forward Collision Warning System (FCWS) and Autonomous Emergency Braking System (AEB)1 as well high-intensity discharge (HID) headlights.       

 “The Niro is one of our most popular models,” said Orth Hedrick, vice president, product planning, KMA, “and receiving the highest possible safety rating from IIHS provides yet another reason why it should be the top choice for anyone shopping for a small hybrid SUV.”
The TSP+ rating for Niro increases the total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine.

“We’re very pleased with this new TSP+ award for Niro,” William Freels, President of Hyundai America Technical Center, Inc. (HATCI), the research and development center for Kia Motors America. “It validates our efforts to develop vehicles that meet some of the industry’s highest safety standards and it endorses the skill and commitment of our designers and engineers.”

To qualify for TSP+, the IIHS testing parameters require a vehicle earn “Good” ratings in six crashworthiness tests – driver-side small overlap front, moderate overlap front, side impact, roof strength, and head restraint – as well as a “Good” or “Acceptable” rating in the passenger side small overlap front test, an “Advanced” or “Superior” rating for front crash prevention, and a “Good” rating in headlight testing. To qualify for a TSP rating, a vehicle must earn “Good” ratings in five crashworthiness tests—driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an “Advanced” or “Superior” rating for front crash prevention, and an “Acceptable” or “Good” rating in headlight testing.



About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

Wednesday, June 20, 2018

KIA SOUL NAMED AMONG 10 BEST FAMILY CARS BY PARENTS MAGAZINE AND EDMUNDS

Iconic Urban Passenger Vehicle Makes Coveted List For Second Consecutive Year
  • Kia Soul recognized for value, safety features and spaciousness
  • 10 Best Family Cars chosen from over 300 new 2018 models


IRVINE, Calif., June 5, 2018 — For the second year in a row, the Kia Soul has been named among the 10 Best Family Cars of 2018 by Parents magazine and Edmunds.  Experts and editors tested hundreds of new models and selected winners based on value, safety features, convenience and other family friendly attributes.

“Being recognized as a top family car by Parents magazine and Edmunds for the second consecutive year is a tremendous honor for our Soul urban passenger vehicle,” said Orth Hedrick, vice president, product planning, Kia Motors America.  “This is yet another testament to the world-class quality, value, and packaging we deliver to our customers.”

Parents magazine and leading car shopping and information network Edmunds have partnered for over 10 years to recognize the top vehicle choices for families looking to purchase a new car.  Like years prior, 2018 winners were awarded after a stringent, six-month long selection process.  “The fun design of the Kia Soul gives families more interior space, so car seats are easy to install,” said Liz Vaccariello, editor-in-chief of Parents magazine.

Kia’s iconic urban passenger vehicle offers a fun, funky and functional approach to everyday driving.  The 2018 model focuses on expanding the availability of UVO1 across the model range, adding the innovative infotainment system to the Base Convenience Package as well as to Soul Plus as standard equipment. The Soul Plus Primo Package now adds Smart Cruise Control (SCC)2 and Autonomous Emergency Braking (AEB)2.

The full story can be found at www.parents.com/BestCars.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.