Thursday, April 12, 2018

REIMAGINED 2019 KIA K900 MAKES GLOBAL DEBUT AT NEW YORK AUTO SHOW

Next-Generation Flagship Sedan Redefines New Korean Luxury   
  • Classically drawn exterior inspired by ‘Gravity of Prestige’ design concept
  • Wrap-around cabin touts sophisticated materials and wide array of high-tech features and upscale amenities
  • K900 offers superb ride quality and ‘confident comfort’
  • Standard UVO luxe1 embedded telematics allow remote start and HVAC control features
NEW YORK, March 28, 2018 – Kia Motors America (KMA) today unveiled the completely redesigned Kia K900 sedan at the 2018 New York International Auto Show, establishing a new standard for luxury.  The all-new second-generation model combines a dignified and sophisticated exterior design, a beautifully crafted cabin of premium materials, and performance characteristics that befit a world-class flagship sedan.  Reimagined in every way, the K900 brings with it an array of new systems and safety features, making it the most technologically advanced Kia ever.



“The all-new 2019 K900 is much more than a generational redesign, as it takes on a whole new look, feel and character over its predecessor.  Only its name – K900 – is carried over,” said Orth Hedrick, vice president, Product Planning, KMA.  “Our designers and engineers have done an extraordinary job of reimagining the K900 to fully meet the needs and desires of consumers shopping in the luxury sedan segment with the promise of a tremendous value proposition that only Kia can deliver. The all-new K900 is a push into new territory and serves as further evidence this brand is moving in a forward direction.”

Conceived and created in Kia’s design studio in Korea with collaboration from the Irvine-based California studio, the new K900 is slated to go on sale in the U.S. during the fourth quarter of 2018.  Pricing will be announced closer to the K900’s on-sale date2.

Stately Styling
Sophisticated and stately, the entirely redesigned K900 brings a new definition of premium luxury to the Kia portfolio.  Although it’s slightly longer and wider than the outgoing model, this K900 actually looks tighter thanks to its reimagined proportions, especially with respect to its profile.  Combining a beautifully balanced design with flowing lines, tensioned surfaces and geometric details, the K900 introduces a modern air of elegance to the large sedan segment.  Kia’s designers were inspired by a design ethic they call ‘The Gravity of Prestige,’ and this all-encompassing philosophy translates to a feeling of solidity and volume in the upscale space.

Based conceptually on the ever changing shape of condensed energy, a new ‘Quadric pattern’ signature grille is the focal point of the K900.  There are 176 jewel-like ‘cells’ within the grille, suggestive of released energy accelerating away from its center in the way ripples in water move away from the impact of a splash.  Natural flowing lines emanate from this frontal area, rise over the hood, sweep through the flanks and culminate at the rear.

Influenced by the trajectory of light, the design of the duplex headlamps provides the K900 with a visually progressive image that establishes presence and character.  Above the light housings, a floating hood design emphasizes the length, volume and balanced proportions of the car.
In profile, a satin chrome flash adds depth to the smooth bodywork, running along the base of the doors and around the lower rear section of the K900 to pull your eyes downward to the car’s large and detailed 19-inch wheels.  The brightwork along the window-line adds a degree of structure to the rich and exaggerated C-pillar design before it merges with the rear deck.

The rear of the K900 shows off a wide stance decorated with eye-catching details.  The duplex rear combi lights echo the design language of the headlights and the integrated exhaust housings are finished off with chrome.

Overall, the K900 is equal parts prestige, power and presence, embodying an appearance reminiscent of a finely tailored suit over an athlete’s well-proportioned physique.

Luxury Retreat Within
Elegant by design but with a minimalist layout, the interior of the new K900 provides drivers and passengers with a peaceful retreat that is simple, modern and comfortable.  The cabin wraps around the driver, enhancing the sense of being cocooned from the outside world.  A tight and virtually uninterrupted line between the doors and the instrument panel creates a deliberate sense of continuity. Flowing from the center of the dash and outward to the doors, surfaces are trimmed in a sophisticated combination of materials, with metal veneers and a choice of four open pore matte wood selections – Walnut, Brown Olive Ash, Beige Olive Ash and Engineered Wood.  Soft leather balances the cabin’s harder natural surfaces in Black, Beige, Espresso Brown or two-tone Sienna Brown.

Kia’s definition of luxury is not limited to the privileged, but there is a distinct feeling of exclusivity achieved by tasteful accents throughout this space.  The handsome dash is uncluttered and ergonomic, featuring a tech-savvy instrument panel and integrated air vents.  The driver helms the car with a heated leather steering wheel and a matching center console-mounted gear shift knob.

The leather-trimmed premium seat design achieves the ultimate in luxury, exuding a substantive look and feel as well as a high degree of durability thanks to extreme validation testing in the areas of UV, temperature and humidity.  Premium Nappa leather also is available.  The seats are well-contoured and shaped to deliver maximum support and comfort while minimizing fatigue for occupants, whether the K900 is straight-line cruising over a long distance or moving ambitiously over curvy country roads.  The quilting on the seat “shoulders” is to invoke the spirit of clothing worn by Korean kings throughout the country’s rich history.

To compensate for both cold and warm climates, seats up front are heated and ventilated.  The available 20-way adjustable driver seat is equipped with width-adjusting bolsters and lumbar support with power air cells and shoulder adjustments for exacting comfort. The front passenger can enjoy 12-way adjusters to find the ideal position. 

Additionally, substantial improvements in rear seat comfort have been made over the outgoing K900.  The driver side rear seat and the passenger side rear seat will offer available 12-way and 14-way adjusters, respectively, as well as reclining capability, height-adjustable headrests and forward/aft, tilt up/down cushions.  Seat heat and ventilation are optional for the outboard rear seats.  Enhancing back seat comfort are optional HVAC controls, which allow rear passengers to have separate fan controls from the front seat passengers.

For further comfort and relaxation, drivers can adapt the cabin of the new K900 to personal preferences with a new mood lighting system developed in conjunction with the world-renowned Pantone3 Color Institute.  Of the 64 total colors available, Pantone3 created seven specific color settings, each with its own message and meaning inspired by oceans, forests, skies, the Aurora Borealis, and other aspects of nature.  The lighting elements are located in key areas throughout the K900 including the overhead console, door panels and front/rear footwells.  This system helps occupants immerse themselves in the cabin, making the K900 a rejuvenating space of inspiration rather than just an upscale mode of transportation.  A similar approach to cabin lighting was first shown on the Telluride concept SUV.

To further elevate the mood, the K900 features interaction lighting thanks to an Intelligent Lighting Control system that uses proximity sensors to brighten 20 percent when the driver’s hand is sensed reaching for a switch on the dash. 
  
Although the K900 prides itself as not being overtly luxurious, the one nod to the haute lifestyle is an analog clock specially designed and co-branded by Maurice Lacroix,4 a symbol of globally renowned sophistication and the pursuit of perfection in craftsmanship.  This eye-catching timepiece is set in the center of the dash and tangibly elevates the prestige level of the cabin.

Tech-savvy Flagship
As expected, the all-new K900 comes equipped with a wide array of advanced technology, connectivity and infotainment features.  The center console features a tactile port dial that is both convenient and intuitive for driver operation of the 12.3-inch Human Machine Interface (HMI) touchscreen that displays maps, trip information, audio sources, climate controls and more.5  A newly designed, modem-based Premium Navigation6 system comes equipped with enhanced user-friendly features accessible via Kia’s UVO luxe1 sub-brand, dedicated exclusively to K900 owners. UVO luxe1 offers a full suite of remote features through an embedded modem in the vehicle and accessible once the UVO account is created on the myUVO.com website and the vehicle is enrolled. UVO luxe1 telematics features can be used from the desktop, tablet, or dedicated UVO luxe1 app, and all three access points allow remote start, setting of preferred cabin temperature, or easy to use features, such as Find My Car.  K900 owners are also provided with a dedicated service representative reachable through a VIP phone line. There’s also full connectivity via Apple CarPlay7 and Android Auto,8 and additional convenience comes from a wireless cell phone charger.9

When piloting the K900, the driver will benefit from either a high-resolution seven-inch color TFT instrument cluster or an available 12.3-inch color TFT instrument cluster with graphics differentiated by the selected drive mode – Comfort, Eco, Sport or Custom.  Beyond the gauges, there’s an available 9.7-inch Head Up Display (HUD),10 teeming with content related to speed, navigation, audio, and driver assistance systems that allows the driver to focus more of their attention on the road ahead.

As part of Kia’s Advanced Driver Assistance Systems (ADAS)11, the K900’s Surround View Monitor (SVM)11 utilizes four cameras providing a 360-degree perspective with stitched images that provide a seamless view.  Blind Spot View Monitor (BVM)11 provides the driver with a live video feed of adjacent lanes in the instrument cluster and is activated via the turn signal.  Utilizing the blind spot sensors, the K900 also enhances visual awareness by offering a haptic steering wheel10 that can help alert the driver by way of vibration in the event of a potentially unsafe lane change if the vehicle senses the presence of another vehicle or object.

Additionally, on the ADAS11 technologies front, the K900 brings Lane Keep Assist System (LKAS)11, Forward Collision Avoidance Assist (FCA)11 and Driver Attention Warning (DAW),12 the latter of which is designed to advise the driver to stop the vehicle and get rest if it detects drowsiness or fatigue while monitoring driving behavior and patterns.  Other significant ADAS11 systems are Rear Cross Traffic Avoidance Alert (RCAA)11, which can automatically apply the brakes when backing up in the event it detects an object crossing a predetermined distance from the rear of the vehicle, Safe Exit Assist,13 which can help notify the driver or passengers if it detects potential hazards, including passing cars, bicyclists or pedestrians, when opening any door to get out of the vehicle, and Lane Follow Assist (LFA)10, which can provide a degree of automatic steering control in certain circumstances during Advanced Smart Cruise Control (ASCC)10 operation based on analyzing lane markings and radar-based front vehicle information that it detects.

A fully immersive driving experience is only complete with proper acoustics and the K900 delivers premium sound through a 900-watt 17-speaker Harman Kardon/Lexicon14 system, Kia’s most powerful audio system ever, featuring QuantumLogic15 Surround Sound technology and Clari-Fi16 technology.  QuantumLogic15 extracts signals from the original recording and redistributes them into an authentic, multidimensional soundstage for playback that is clear, refined and full of detail.  QuantumLogic15 also offers selectable modes including Stereo Mode, Audience Mode and On Stage Mode, which highlights 360-degree instrumentation that will make listeners feel like they are on stage with the performing artist.  Simultaneously, Clari–Fi16 works in real-time to rebuild audio details lost in digitally compressed music.

World-Class Powertrain
The K900 has evolved into a truly sophisticated driving machine powered by a 3.3-liter twin turbo V6, the same engine found in the automaker’s highly acclaimed Stinger fastback sport sedan.  This world-class engine outputs 365 horsepower17 and 376 pound-feet of torque and was recently named to Ward’s 10 Best Engines list for its exceptional responsiveness and refinement.  The twin fast-spooling single scroll turbos are integrated into the exhaust manifold for enhanced durability.  Dual Continuously Variable Valve Timing (CVVT) works seamlessly in tandem, resulting in optimal and instant power delivery.

Since turbo engines typically generate more heat than non-turbo engines, a robust cooling system was required.  To meet the challenge of extreme environments, Kia’s development team exceeded internal targets and over-engineered a system that utilizes a wider radiator for more efficient cooling and airflow, and adopted a high-capacity 600-watt brushless electric fan motor.  Aiming to provide the highest level of quality and durability, Kia conducted testing and validation in extreme environments all over the world.

The engine pairs with a second-generation in-house built 8-speed automatic transmission to manage its power in a smooth and seamless manner.  The Shift-by-Wire gear selector is standard and with no required scheduled maintenance under normal conditions, the transmission is excellent for everyday driving.  At the same time, this gearbox allows quick and confident shifts during more spirited driving.

For an added dose of performance, improved handling, stability and agility, the K900 is equipped with a standard full-time Dynamic Torque Vectoring Control all-wheel drive system9 that is rear biased and electronically controlled based on road conditions.  Following the Stinger, the K900 becomes the second application of this in-house built system and elevates traction and handling to help the K900 compete against its premium European competitors.  Designed to improve performance in a variety of environments, it freely distributes torque between the front and rear wheels and also can send power from side to side, depending on conditions. Should the system detect slippage, power is seamlessly directed towards the front or rear wheels, depending on the driving situation.  Up to 50 percent of torque can be distributed to the front wheels, and in Sport mode, up to 80 percent of the power can be routed to the rear wheels.

Vehicle Dynamics
The sedan’s performance equation was further honed with a number of enhancements under the direction of Albert Biermann, president of Kia’s Vehicle Test and High Performance Development. “The goal for the K900 was to achieve ‘confident comfort’ on the road,” stated Biermann.  “To deliver this result, we focused on four main categories: drivability, NVH, comfort and steering precision.”

A longer wheelbase and a wider stance provide greater control and stability, as well as an ultra-smooth ride. The chassis was strengthened over the previous K900, achieving a more rigid body with increased front and rear lateral stiffness thanks to a greater use of structural adhesives – 676 feet for the new model versus 279 feet for the outgoing K900.  And with 25 hot stamped parts, the most of any Kia vehicle, the all-new K900 has four times more hot stamping than before.  Torsional stiffness increased by 33 percent over the outgoing K900, helping to give the vehicle a more solid and premium on-road feel.  The K900 is targeting a TSP+ rating from the Insurance Institute of Highway Safety (IIHS) and a five-star crash rating from the National Highway Traffic Safety Administration (NHTSA).

Aerodynamically, the K900 utilizes a wheel air curtain to minimize vortices inside the wheel arches by introducing air from the bumper.  In addition, full underbody panels reduce air drag by “straightening” airflow below the vehicle.  And an active air flap further reduces drag depending on driving speed.  The end result is a drag coefficient of .27 Cd.

And when it comes to noise, vibration and harshness (NVH), the K900 is already known for being incredibly quiet but further sound absorption remained a goal for the all-new model.  This was pursued with the use of new and enhanced insulation throughout the vehicle structure, including the engine compartment firewall, the rear seat sandwich panel, under floor cover and vibration pad behind the headliner.  An acoustic film on the windshield and front side glass dramatically quiets the cabin as does the use of resonance chambered wheels, plastic bands within the wheels which reduce road noise while driving.

For a large car to enjoy precise handling and a sense of nimbleness is no easy task.  To that effort, the K900’s four-wheel independent suspension geometry, including a new front multilink design, is aimed at delivering tighter, quicker turn-in for a more athletic and spirited driving experience.  The system is designed to improve driving stability and steering agility by increasing stiffness of the front and rear axle assembly.  An available Electronically Controlled Suspension (ECS) is tuned to maximize driving pleasure and increase performance.  ECS helps to reduce variations in wheel load, complimenting traction and reducing chassis motions.  An internal damper system utilizes wheel acceleration sensors to detect rough roads and responds by modulating the suspension setting accordingly.

The K900 utilizes an electromechanical, rack-mounted power steering assembly designed to increase agility and comfort.  Equipped with standard variable ratio steering, the system delivers a “slower” off-center feel, which provides a better sense of stability, especially during high-speed driving.
Smooth and linear stopping force with definitive confidence is the result of a front four-piston brake caliper design in combination with a rear two-piston brake caliper setup.  Underbody cooling ducts guide air to cool the brakes and enhance performance.  The system features standard Corner Brake Control and Brake Fade Compensation, which are designed to automatically increase hydraulic pressure in the braking system as the rotor temperatures rise to maintain a more consistent brake pedal feel in certain circumstances.  This results in a more linear stopping feel.  There’s also a brake drying feature that can periodically apply the brakes (undetectable to the driver) to sweep water build-up and maintain consistent performance in certain conditions.

The cumulative effect of these various efforts is a more confident and refined driving experience sought out by discerning buyers in the luxury sedan segment.

The all-new K900 will be built in South Korea at Kia’s Sohari premium manufacturing facility, shared with the Stinger.


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

Thursday, April 5, 2018

KIA CADENZA NAMED BEST LARGE CAR FOR FAMILIES BY U.S. NEWS & WORLD REPORT FOR SECOND CONSECUTIVE YEAR

Stylish and Spacious Cadenza Continues to Impress
  • Cadenza lauded for its roomy interior and host of available technology
  • Premium sedan continues to offer desirable traits that appeal to all types of families

IRVINE, Calif., March 14, 2018 — The 2018 Cadenza has been recognized by U.S. News & World Report for winning the Best Large Car for Families award, marking the second consecutive year Kia’s premium sedan has taken home the honor. The Cadenza checked off all the boxes during the evaluation process, as vehicles were scored on their safety, seating and cargo volume, reliability and the availability of family friendly features.

“Winning a Best Car for Families award for the second consecutive year demonstrates our relentless commitment to building world-class vehicles tailored to all types of consumers,” said Orth Hedrick, vice president, product planning, Kia Motors America .  “The Cadenza’s winning combination of high-tech safety and convenience features, spacious interior and stylish design appeals to all members of the family. Add its incredible value into the equation, and the Cadenza is hard to overlook.”

To choose the award winners, U.S. News & World Report looked at 126 new cars, SUVs, and minivans currently on sale. Within each of the 11 automotive classes covered by the awards, the vehicle with the highest composite score is named the Best Car for Families in that category, and the Cadenza was chosen from a field of eight competitor vehicles in the Large Car category.

“Plenty of large cars can handle family duty, but none do it as well as the Kia Cadenza. The Cadenza's cabin has the space for car seats, but the kind of finishes that impress adults,” said Jamie Page Deaton, managing editor, U.S. News & World Report. “It also offers available features, like a surround view camera, rear sunshades, a hands-free trunk and heated rear seats that you typically find on SUVs or luxury cars.”

With an elegant design that was all-new for 2017, the 2018 Cadenza continues to offer luxurious amenities across three trim levels, with MSRPs1  ranging from $32,290 to $44,690. The handsomely equipped Premium, Technology and Limited models feature an enhanced 3.3-liter V6 that produces 290 horsepower and 253 lb.-ft. of torque. The powerplant comes paired to a highly efficient eight-speed automatic transmission. Available driver assistance features include Surround View Monitor2, Advanced Smart Cruise Control2, Forward Collision Warning2, Autonomous Emergency Braking2, and Lane Departure Warning2.


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*




* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Thursday, March 29, 2018

KIA STINGER NAMED TO AUTOTRADER’S 2018 10 BEST CAR INTERIORS UNDER $50,000

Stylish Gran Turismo Lauded for Impressive Quality and Spacious Accommodations
  • Stinger’s outstanding quality reflects our development mantra that no detail is too small
  • With enough room to comfortably seat five, Stinger doesn’t sacrifice room for luggage
IRVINE, Calif., March 12, 2018 — The 2018 Kia Stinger recently was named one of Autotrader’s 10 Best Car Interiors under $50,000 for 2018.  The honor is just the latest accolade in a long string of acknowledgments for Stinger as it continues to redefine the sport sedan segment previously occupied by much more expensive offerings from Germany.  Taking into account the amount of time today’s drivers spend in their vehicles, Autotrader’s list aims to help shoppers go beyond the sheet metal and selects cars that make transit more enjoyable through thoughtfully laid out, comfortable and spacious interiors.



“A finely appointed interior coupled with standout performance makes Stinger the perfect companion for road trips, running errands or a daily commute,” said Orth Hedrick, vice president, product planning, Kia Motors America.  “Generous space for passengers and luggage add to Stinger’s appeal.”

Brimming with power, passion and performance, the 2018 Kia Stinger is a sport sedan dedicated to the thrill of driving while cossetting occupants in luxury.  A strong horizontal plane across the dash presents the driver with a thick, leather-wrapped steering wheel with paddle shifters.  Occupants feel a sense of intimacy balanced by warm and inviting available multi-color LED ambient lights that softly illuminate the interior.      

“What’s on the inside of a car is arguably as important as what’s on the outside, since drivers and passengers spend all their travel time here,” said Tara Trompeter, managing editor for Autotrader.  “The Kia Stinger’s interior offers a great-looking cabin with upscale materials and intuitive controls.  There's also a surprising amount of rear-seat room for a sport sedan -- and we're impressed with the impressive quality of the door panels, which is something you’d typically find in a more expensive vehicle.”



About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

Thursday, March 22, 2018

LIMITED PRODUCTION 2019 STINGER GT “ATLANTICA” BRINGS UNIQUE FEATURES TO KIA’S FASTBACK SPORT SEDAN

500-unit Production Run Promises Quick Sell-Out
  • Exclusive metallic blue paint, wheels and luxurious interior add to Stinger’s stunning appearance
  • Unique  badging make Kia’s Stinger GT Atlantica a one-of-a-kind vehicle
  • New tech and luxury features previously not offered on the U.S. Stinger provide an added level of convenience
IRVINE, Calif., March 6, 2018 – The Stinger sport sedan has ushered in a new era for Kia and has redefined driving enthusiasts’ opinions of the brand since going on sale in late last year.  Continuing that excitement and arriving this summer, the limited-edition Stinger GT Atlantica celebrates the cross-Atlantic collaboration between the U.S. and the vehicle’s Germany-based development roots and introduces exclusive features not previously offered. With only a 500-unit limited-production run, the Atlantica edition is guaranteed to sell out quickly.  The Atlantica edition includes unique paint, wheels and Nappa leather interior.  Exclusive numbered badging inside and out, along with a bevy of technology and luxury features, make this 2019 Stinger truly something special.
“We recognize Stinger is something special and wanted to commemorate the 2019 model year with a stand-out variant,” said Orth Hedrick, vice president, product planning, Kia Motors America (KMA).  “Out of the box, the Stinger is a tried-and-true sport sedan with much of its development taking place on Germany’s grueling Nürburgring race circuit.  The Atlantica edition introduces more European flare while distinguishing itself with exclusive badging and features not previously offered by Kia in the U.S. market.”



Based on the Stinger GT2 AWD, the Atlantica edition is immediately recognizable with its Deep Chroma Blue metallic exterior paint.  The aggressive 19-inch alloy wheels come direct from the European Stinger and the large-font Stinger badge1 across the rear deck lid harkens from the Korean-spec vehicle.  An exclusive Espresso Brown Nappa leather interior complements the exterior and a rich black suede-type headliner adds a premium touch to an already well-equipped cockpit.  Unique features to the Stinger GT Atlantica include a Surround View Monitor2, a wireless phone charger3, and heated rear outboard seats.  Three tasteful Stinger Atlantica badges, one on the front center console and two that flank both front fenders, round out this exclusive and limited package.  Final pricing hasn’t been determined and will be available closer to the Atlantica edition’s on-sale date this summer.       
   

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*




* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Tuesday, March 6, 2018

KIA SOUL SALES SURPASS THE ONE MILLION MARK IN THE UNITED STATES

 
 Iconic Urban Passenger Vehicle Ushered in Kia’s Design-Led Transformation
  • Funky look, unique personality and a little help from a trio of music-loving hamsters have made the Kia Soul a phenomenon since bursting on the scene in 2009
  • The Kia Soul is a five-time segment winner in J.D. Power’s annual Initial Quality Study1

IRVINE, Calif., March 5, 2018 –  Kia Motors America (KMA) today announced the one-millionth sale of the Soul urban passenger vehicle in the U.S. As the first production vehicle in Kia’s design-led transformation under the watchful eye of president and chief design officer, Peter Schreyer, the one-of-a-kind urban runabout has stood out from the crowd and provided a fun and funky approach to everyday driving since 2009.
“When the Soul first arrived in 2009, everyone at Kia believed we had a hit on our hands, but the Soul’s ongoing popularity and influence on pop-culture has taken the Kia brand to places we could only dream of back then,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “From the beginning, the Soul has attracted new customers to the Kia brand by projecting the kind of individuality and optimism that appeals to both the young and the young-at-heart, and with Kia’s overall U.S. sales climbing nearly 150-percent since Soul entered the lineup, its impact cannot be overstated.”
In addition to confidently standing out on the road, the Soul success story also includes some of the most memorable and effective automotive advertising of all-time. Cruising in a Soul, Kia’s posse of hamsters have always brought people together through music, dance and positivity while tapping their paws to a playlist ranging from Black Sheep’s classic hip-hop track "The Choice Is Yours" and LMFAO's smash hit "Party Rock Anthem” to Maroon 5’s “Animal,” Lady Gaga’s “Applause and, most recently, Motörhead’s “Ace of Spades.” Over the years, the hamsters have become advertising legends with the 2011 spot generating more than 20 million online views alone. In addition, the hamsters were recognized by the Madison Avenue Advertising Walk of Fame and named the first-ever "Rookie of the Year" after being chosen the "Automotive Ad of the Year" for two straight years by Nielsen Automotive.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
______________________________________________________
1 The Kia Soul received the lowest number of problems per 100 vehicles reflecting higher quality among compact multi-purpose vehicles in the J.D. Power 2015-2017 U.S. Initial Quality Studies. 2017 study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit www.jdpower.com/cars.

Tuesday, February 27, 2018

KIA MOTORS’ “STINGER EXPERIENCE” TEST DRIVE EVENTS PUT CONSUMERS BEHIND THE WHEEL OF THE HIGHEST PERFORMING VEHICLE IN COMPANY HISTORY



Performance-Oriented Non-Retail Environment Will Allow Consumers in Nine Markets to Compare Stinger GT with Lauded Sport Sedans from Germany


  • Kia’s “Stinger Experience” provides hands-on driving experience, including a 0-60 mile per hour sprint and an autocross-inspired driving course
  • Consumers can register at KiaStingerExperience.com 1 to put Kia’s all-new Stinger to the test back-to-back against vehicles from Audi, BMW and Porsche

IRVINE, Calif., February 23, 2018 – Over the last month the all-new Kia Stinger has been named “Vehicle of the Year” by Roadshow by CNET, “Best of the Year” by MotorWeek, and urged people to “Feel Something Again – a State of Mind” in in Kia Motors’ Super Bowl ad.  Now, Kia is ready to show consumers and enthusiasts what all the hype is about with the performance-oriented “Stinger Experience” test drive events in select cities nationwide.  Accompanied by professional driving instructors, Stinger Experience participants will take on several dynamic challenges in the Stinger GT, as well as in the Audi A5, BMW 640i Gran Coupe and Porsche Panamera, through various dynamic exercises, including a 0-60 MPH acceleration run, cornering tests and a slalom course.

“With a faster top-speed and 0-60 time than a six-cylinder Porsche Panamera, the Stinger GT is like nothing anyone has ever seen from Kia before and must be driven to be fully appreciated and understood,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “The Stinger Experience gives people an opportunity to see and feel for themselves just how far Kia has come, and that the Stinger can hold its head high against some of the best that Germany has to offer.”

The Stinger Experience tour schedule includes stops in Boston, Charlotte, Chicago, Dallas, Houston, Los Angeles, New York, Phoenix, and Washington, D.C. While there are no direct sales opportunities at the Stinger Experiences, on-site specialists can refer those interested in purchasing a Stinger to one of Kia’s nearly 800 dealerships nationwide.

Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ chief design officer, and Albert Biermann, president and head of vehicle test and high-performance development – the Stinger delivers head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price. Available in both rear- and all-wheel-drive, the Stinger GT trim, with its twin-turbo V6, produces 365 horsepower and pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds2.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Wednesday, February 21, 2018

KIA STINGER NAMED AS BEST OF THE YEAR IN MOTORWEEK 2018 DRIVERS’ CHOICE AWARDS



 Hot-blooded Gran Turismo Also Takes Top Honor in Best Sport Sedan Category

Stinger lauded for bringing innovation and value to the market
MotorWeek Drivers’ Choice Awards examine vehicles from a buyer’s point of view

IRVINE, Calif., February 9, 2018 – The Kia Stinger has been named as Best of the Year in MotorWeek’s 2018 Drivers’ Choice Awards, the top honor given amongst the 14-category program.  The accolade is just the latest in a long string of acknowledgments for Stinger, which went on sale late last year and is redefining a staid sport sedan segment previously occupied by more expensive offerings from Germany.   The awards, now in their 36thyear, recognize vehicles for bringing innovation and value to the car-buying public.

“What’s innovative about Stinger isn’t its extraordinary handling, drop-dead style or eye-popping performance; that’s expected in this segment and Stinger delivers on every front,” said Orth Hedrick, vice president, product planning, Kia Motors America (KMA).  “What’s innovative is that we brought this car to market at such a tremendous value and it’s an honor to be recognized by the MotorWeek editorial staff for this accomplishment.”  The Stinger has a base price of just $31,900 (not including destination charges of $900).1

The MotorWeek Drivers' Choice Awards are consumer focused and the winners represent the best automotive picks within a large range of lifestyles.  As television’s original automotive magazine series, MotorWeek's editorial staff evaluates more than 150 cars, trucks, and sport utility vehicles per year, and winners are chosen based on driving dynamics, performance, technology, practicality, fuel efficiency and dollar value.

“Our annual Drivers’ Choice Awards look at vehicles from a buyer’s point of view.  We are aware of trends and innovations, and they play a large part in our selection process,” said MotorWeek host, John Davis.  “We also understand that consumers want value and reliability and that’s where we believe the Kia Stinger hits the sweet spot.  It’s practical, great to look at, and can be a performance car or an everyday driver, depending on who’s behind the wheel.  Our aim is to produce a list of winners that makes sense, and can be used as a practical guide for car shopping.”  MotorWeek is a production of Maryland Public Television and is seen nationwide on the PBS broadcast network and on the Velocity cable network.

About Kia Motor America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.* 

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
1 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges.  Actual prices set by retailer and may vary.

Press Release Information Notice

Kia makes reasonable efforts to ensure that information contained in its press releases is accurate at the time of posting. However, Kia makes no guarantees or warranties, either expressed or implied, with respect to the accuracy of the content presented. Kia may, from time to time, update its press releases, issue new releases, or publish other information to reflect new information.