Thursday, June 22, 2017

2017 KIA OPTIMA RECEIVES TOP SAFETY PICK PLUS RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

2017 Optima Earns the Prestigious Safety Award Under New Headlight Testing Standards


IRVINE, Calif., June 1, 2017 – Kia Motors America’s (KMA) top-selling sedan, the 2017 Optima, has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) for vehicles built after March 2017 when equipped with optional front crash prevention and LED headlights with High Beam Assist. The rating reflects top scores in each of five crashworthiness tests as well as the integration of Autonomous Emergency Braking (AEB)1 for crash prevention and new headlamp testing standards which were introduced this year. Aside from earning “good” crashworthiness ratings and a superior rating for the optional front-crash prevention system, the 2017 Optima achieved a “good” rating in IIHS headlamp testing2.

“The Insurance Institute for Highway Safety sets some of the highest standards when it comes to evaluating vehicle safety, and the Top Safety Pick Plus designation is a significant achievement that substantiates Kia’s ongoing effort to improve the quality and integrity of our world-class model line,” said Orth Hedrick, vice president, product planning, KMA. “We are pleased that the Optima received strong ratings across all of IIHS’ rigorous testing, validating the high priority we place on safety for our customers.”

To qualify for TSP+, the IIHS testing parameters require each vehicle to earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention and an “acceptable” or “good” rating in headlight testing.

The 2017 Optima offers a suite of available driver assistance systems3 such Advanced Smart Cruise Control (ASCC),3 Blind Spot Detection (BSD)3 with Lane Change Assist,3 Rear Cross Traffic Alert (RCTA),3 Rear Parking Assist System (RPAS),3 Front Collision Warning System (FCWS),3 Lane Departure Warning System (LDWS)3 and Autonomous Emergency Braking (AEB)3.

About the 2017 Optima
Conceived under the watchful eye of Kia’s president and chief design officer, Peter Schreyer, with modern and instantly recognizable design cues, the Optima exudes an athletic and sophisticated identity. Available with three engine choices, including a new 1.6-liter turbocharged four-cylinder that’s mated to a seven-speed Dual Clutch Transmission (DCT), the Optima is highly confident on the road. The Optima’s cabin features an impressive level of craftsmanship that comes standard across five trim levels – LX, LX 1.6T, EX, SX and SXL.


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.



* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Tuesday, June 20, 2017

2017 KIA SOUL FEATURED ON KELLEY BLUE BOOK’S KBB.COM 10 COOLEST CARS UNDER $18,000 LIST

Soul’s Fun and Funky Personality Recognized Once Again on KBB.com’s Top-10 list
  • Stylish urban runabout keeps things cool thanks to being “fun-to-drive and fun to own”
  • Soul appears on KBB.com’s annual list for the 6th year in a row
IRVINE, Calif., May 25, 2017 – Kia Motors America’s funky urban commuter, the 2017 Soul, has again been named as one of the 10 Coolest Cars Under $18,000 in 2017, according to Kelley Blue Book’s KBB.com. This year marks the sixth consecutive time the Soul has been selected for the list, which features some of the most fun-to-drive and fun-to-own vehicles on the market. Once again, Kelley Blue Book editors chose the Soul for its unique combination of technology, design, feature content, and excellent value. With a base MSRP price of $16,1001, the Soul offers crossover practicality, plenty of passenger room, and a feature-rich interior.



“It’s exciting to see that the Soul continues to be recognized as the stand-out vehicle it is,” said Orth Hedrick, vice president, product planning, Kia Motors America. “We’ve really upped the fun factor this year with a new turbocharged model and its personality is infectious regardless of which model a customer buys. The fact that it’s been consistently included on Kelley Blue Book’s list of 10 Coolest Cars Under $18,000 is a clear indication that the Soul offers the perfect blend of style and substance.”
The 2017 Soul is available in three trim levels: Base with manual or automatic 6-speed transmission; Soul Plus with the 6-speed automatic; and the Exclaim turbo with the new 7-speed DCT.  Redesigned headlights and fog lights, along with front and rear fascias lend a more aggressive appearance while the availability of two dedicated USB charge ports and an 8-way power passenger seat add convenience and comfort.

“The Kia Soul continues to find a spot on our list of 10 Coolest Cars under $18,000, because it delivers so much personality and versatility for the money,” said Jack R. Nerad, executive editorial director for Kelley Blue Book’s KBB.com.  “In fact, there are very few vehicles we can think of that offer more usable interior space, features and sheer presence for the money than the Kia Soul. It is truly a car whose value exceeds its cost.”

The Base Soul comes standard with a gasoline direct injection (GDI) 1.6-liter all-aluminum DOHC four-cylinder engine that makes 130 horsepower (at 6,300 rpm) and 118 lb.-ft. of torque (at 4,850 rpm). The Plus model enjoys the more powerful 2.0-liter engine with GDI technology.  Power is rated at 161 horsepower at 6,200 rpm and 150 lb.-ft. of torque at a 4,700 rpm.  Meanwhile, the Exclaim model comes standard with a turbo engine that produces 201 horsepower (at 6,000 rpm) and 195 lb.-ft. of torque (at 1,500-4,000 rpm).


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.


About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.



* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Thursday, May 11, 2017

KIA MOTORS RETURNS TO MOM 2.0 SUMMIT FOR THIRD CONSECUTIVE YEAR

Automaker to Showcase Growing Line of Hybrid and Electric Vehicles at the Sold-Out Conference for Online and On-Air Content Creators
  • More than 800 leading bloggers, entrepreneurs and marketers expected to test-drive and create unique content with four award-winning Kia models
  • As part of the brand’s ongoing support of digital influencer communities, Kia will serve as the Host Sponsor of the 2017 Iris Awards ceremony which honors standout content creators and platforms in the parent media space
Irvine, Calif., May 5, 2017 – For the third consecutive year, Kia Motors America (KMA) will proudly serve as Premier Sponsor and Official Transportation Sponsor of the Mom 2.0 Summit, which takes place in Orlando from May 10-12.  The conference, attended by more than 800 leading influencers, content creators, bloggers, female entrepreneurs, and marketers, is designed as an open forum for sharing ideas, developing creative digital content and highlighting unique programs and platforms that engage audiences, online and beyond.  In addition, Kia is Host Sponsor of the 2017 Iris Awards ceremony, which honors stand-out content creators in the parenting media space.

At this year’s summit, Kia will feature hybrid and all-electric vehicles from the brand’s expanding EcoDynamics lineup, including the all-new Niro1 crossover, the Optima Hybrid and Plug-in Hybrid models, and the Soul EV2, all of which were named by the editors of Kelley Blue Book’s KBB.com as “Best Eco-Friendly Cars” under $40,000.

“Kia is committed to sustainability and is investing more than $10 billion to develop new technologies that reduce emissions and increase fuel efficiency, so we are excited to share our growing lineup of EcoDynamic vehicles with attendees at the Mom 2.0 Summit,” said Kimberley Gardiner, director of marketing communications, KMA. “Digital influencers are connectors, and their followers seek advice and counsel from them, just as they would a family member, friend or trusted confidant. Building close and personal relationships with influencers helps extend the Kia story, and there’s no better place to do so than the Mom 2.0 Summit which represents the best and brightest in this ever-evolving genre.”

Kia’s support of the influencer community has been extended to include the brand’s role as Host Sponsor of the 2017 Iris Awards ceremony, which recognizes the finest expressions in art, commentary, commerce, philanthropy, ideas and connections, and celebrates the emerging industry overall. The Iris Awards will be handed out during a livecast gala ceremony on May 12.
“Kia’s continued dedication to this industry event, and now their support of the 2017 Iris Awards, underscores their celebration of the powerful content developed by today’s leading parenting media,” said Carrie Pacini, Mom 2.0 co-founder. “The combined total audiences of Mom 2.0 influencers exceed 100 million individual readers, fans and followers, and forward-thinking brands like Kia know that Mom 2.0 is a highly effective way to reach a large, engaged audience of parents across the nation and around the world.”

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.


About Mom 2.0 

Mom 2.0 is the premier professional community and annual Summit for parenting influencers and female entrepreneurs who create online content. Every year, leaders in media and industry converge at the Summit to compare notes, discuss ideas, and forecast what's next for women online and in the marketplace. Mom 2.0 was conceived in the fall of 2008 to facilitate a much-needed, focused conversation between moms and marketers in the growing online marketing and social media space. Even then, as Mom 2.0 launched its first sold-out event with 175 attendees, the conference was trending #1 worldwide on Twitter. And today, the conversation continues to grow. Operated by Texas-based Mom Media Enterprises, LLC, Mom 2.0 is one of several MME platforms that help connect moms, marketers and media throughout the year. The May 2017 Mom 2.0 Summit will bring together 800 influencers, bloggers, media, marketers and entrepreneurs to share best practices, content ideas and inspiring conversation.

Tuesday, May 9, 2017

KIA MOTORS MANUFACTURING GEORGIA PRODUCES ONE MILLIONTH SORENTO IN THE U.S.


(West Point, GA.) May 2, 2017 – On Monday, Kia Motors Manufacturing Georgia, Inc. (KMMG) celebrated production of the plant’s one millionth Sorento CUV at its West Point facility.

Representing an investment of more than $1.1 billion, KMMG launched production of the Sorento on Nov. 16, 2009. It was joined by the Kia Optima mid-size sedan in 2011. Together with on-site and local suppliers, KMMG is responsible for the creation of more than 15,000 jobs in West Point and the surrounding region. To date, KMMG has produced almost 2.4 million vehicles.

“The Sorento is a special product to our KMMG team as it was the first vehicle assembled at our Georgia plant,” said KMMG CEO Harrison Shin. “Our team is committed to building the best vehicles in the world right here in West Point, Georgia and we dedicate ourselves to world-class quality each day. I want to congratulate our team on another remarkable milestone.”

Monday’s honorary vehicle is a snow white pearl 2018 Sorento SXL and will be on display in the coming weeks at Atlanta’s Hartsfield-Jackson International Airport.

About KMMG
Kia Motors Manufacturing Georgia, Inc. (KMMG) is the first manufacturing site in North America for Kia Motors Corporation based in Seoul, Korea. With an annual capacity of 360,000 units, KMMG is located on 2,200 acres in West Point, Georgia, and began mass production on Nov. 16, 2009. KMMG is home to the Sorento CUV and the Optima mid-size sedan, two of the brand’s top selling models in the U.S.   

Tuesday, May 2, 2017

2017 KIA CADENZA ACHIEVES TOP SAFETY PICK PLUS RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY



Advanced Driver Assistance Features Earn Second-Generation Cadenza Prestigious Safety Award
IRVINE, Calif., April 25, 2017 – The Insurance Institute for Highway Safety (IIHS) has awarded its highest designation possible, Top Safety Pick Plus (TSP+), to the 2017 Kia Cadenza, when equipped with optional front crash prevention and specific headlights. Defined by its luxurious refinements, expressive styling, advanced technology and refined powertrain, the Cadenza joins a growing number of Kia vehicles that have earned the TSP+ rating.  

“The Insurance Institute for Highway Safety is one of the most respected organizations in the industry when it comes to evaluating vehicle safety, and this designation is a great achievement that speaks to Kia’s commitment to safety, quality and continuous improvement,” said Orth Hedrick, vice president, product planning, KMA. “We are proud that the Cadenza received across-the-board good crashworthiness ratings, which is another testament to the efforts of our engineers and the integrity of our vehicles.”

To qualify for TSP+, the IIHS mandates that each vehicle earns “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention and an “acceptable” or “good” headlight rating.

The 2017 Cadenza offers a suite of available driver assistance systems1 such as Kia’s first application of Smart Blind Spot Detection System1, which is designed to sense unintentional drifting toward a vehicle in the driver’s blind spot and, in certain situations, can automatically brake the opposite side front wheel to help maintain the vehicle’s intended course. Advanced Smart Cruise Control1, a Forward Collision Warning System1, Autonomous Emergency Braking1, and a Lane Departure Warning System1 are also available. For improved durability and reduced NVH, the Cadenza is built upon a strong foundation with a body structure composed of more than 50 percent Advanced High Strength Steel (AHSS) — more than twice the amount used in the previous model.

About Cadenza
The 2017 Cadenza boasts luxury refinements with expressive styling, advanced technology, and refined powertrain. Designed at Kia’s California design studio, the second-generation Cadenza is available in three trim levels. The handsomely equipped Premium, Technology and Limited models feature an enhanced 3.3-liter V6 that produces 290 horsepower and 253 lb.-ft. of torque. The powerplant comes paired to a highly efficient eight-speed automatic transmission, a Kia first for a FWD vehicle. The Cadenza offers available driver assistance features such as Advanced Smart Cruise Control1, a Forward Collision Warning System1, Autonomous Emergency Braking1, a Lane Departure Warning System1 and a Smart Blind Spot Detection System1.


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

Tuesday, April 25, 2017

Motor Mondays: ​Turbo power takes on Kia Soul critics

Kia Soul still rules while other small boxes like Nissan Cube and Scion xB fade into history. In fact with 145,748 units sold in 2016, it is Kia’s best-seller.

That said, I’ve heard plenty of complaints, mostly from auto reviewers, about Soul’s humdrum driving experience. It’s never been sporty, but I’ve always liked the Soul for its fun personality, unique looks and practicality.

So to widen its appeal for 2017, Kia brings turbo power to its Exclaim model. That still doesn’t make Soul a sporty ride, but does raise the fun factor – especially in Sport mode. But price also takes a leap.

While the Soul Base still starts at an affordable $16,995 with the 1.6-liter, 130-horsepower engine and 6-speed manual transmission, you have to move to the top-line Exclaim for the 201-horse turbo. It’s matched to a dual-clutch automatic transmission and prices from $23,695. The mid-level Plus splits the difference at 161 horsepower.

So it’s great to have more choice. The curious thing is, the turbo plant ekes out a win on fuel economy at 28 miles per gallon in combined city-highway driving versus 27 for all other models.
You definitely notice the turbo’s increased zip. You also get red accents, 18-inch wheels and a flat-bottom leather steering wheel. And it handles better than you might think for its tall stance. But it can be a little noisier than the other models.

As before, Exclaim also gets you a nice lineup of standards, including push-button start, blind-spot detection and rear cross-traffic alert. Kia’s UVO3 infortainment package also is standard and includes Android Auto and Apple CarPlay.

Forward collision and lane-departure warning systems, however, only are available on the Plus. Navigation, a panoramic sunroof and leather are among options.

Introduced as a 2010 model, Soul was redesigned for 2014 with only a few packaging changes until the addition of the turbo this year.

Soul came out of the 2014 makeover a bit more sophisticated than Gen 1, in particular addressing criticism over the use of too many cheap plastics.


Given the price, of course, you can’t expect a Mercedes here. But you will find a softer touch with better materials on the instrument panel, center console and doors.

The new generation also has slightly more room with plenty of space for five to cruise comfortably around town. Cargo capacity with rear seats in use also jumped from 19.3 to 24.2 cubes.

Fuel economy isn’t bad if you think of Soul as a small crossover, especially in turbo guise, but some such as Mazda CX-3 do better. If saving at the pump is a priority, though, Kia’s come up with yet another option with the new Niro, a small cross with hybrid power.

Kia Soul Turbo

Boxy 4-door compact with a kick

Base price:$23,695

MPG: 26/31

Manufactured: South Korea

National Highway Traffic Safety Administration: 5 of 5 stars for front impact; 5 for side; 4 for rollover resistance; www.safercar.gov


Competitors: Chevrolet Trax, Ford Fiesta, Fiat 500, Honda Fit and HR-V, Kia Forte5, Mazda CX-3, Nissan Juke and Versa, Toyota Yaris

Bottom line: Always personable and versatile and now with more zip – at a cost

Thursday, April 20, 2017

FOUR KIA VEHICLES NAMED AMONG BEST ELECTRIFIED AND “ECO-FRIENDLY” OFFERINGS BY KELLEY BLUE BOOK’S KBB.COM


Editors’ List Names Cars “Stellar on Fuel Economy at Affordable Prices” 
  • Kia Niro and Kia Optima Hybrid ranked among 10 best hybrid cars under $40,000; Optima PHEV makes list of best plug-in hybrid cars
  • Kia Soul EV named one of the five best electric cars under $40,000
IRVINE, Calif., April 19, 2017 – As Earth Day 2017 approaches, four vehicles from Kia Motors America’s (KMA) EcoDynamics line-up have been recognized by editors of Kelley Blue Book’s KBB.com as top picks among “eco-friendly” cars under $40,000.  The trusted consumer website highlights vehicles with a variety of alternative-fuel powertrain configurations that can still accommodate the lifestyle and budget of many new car shoppers.

The 2017 Niro, offering an EPA estimated 52 mpg city/49 highway/50 combined for the FE trim1, and 2017 Optima Hybrid were named on the list of the 10 best hybrid cars under $40,000, while the 2017 Optima PHEV, with an EPA-estimated 29 miles of electric range2, ranked among the top plug-in hybrids under $40,000.  The 2017 Kia Soul EV made the list of five best electric cars under $40,000.

“We’re very proud of the strides the Kia brand has been making to achieve its goal of increasing electrification and improving overall fuel economy by 2020,” said Orth Hedrick, vice president, Product Planning, KMA.  “Having four of our vehicles recognized by Kelley Blue Book as top ‘eco-friendly’ choices validates our priorities to the environment as well as our efforts to maximize affordability.”

Kelley Blue Book’s “eco-friendly” cars lists can be viewed at the following links: 10 Best Hybrid Cars Under $40,0005 Best Electric Cars Under $40,000 and 5 Best Plug-In Hybrid Cars Under $40,000.


About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.



* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.