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Kia Turns the Soul into a YouTube Player on Wheels

To mark its involvement as official sponsor of the inaugural YouTube Music Awards (#YTMA) global event, Kia Motors has transformed a 2014 Soul into a mobile video recording booth and multi-screen YouTube player.

The car was designed and customized by Lux Motorwerks under the direction of Harris Publications and RIDES Magazine and features a “YouTube” paint scheme combining matte white and red, including red accents and logos of the popular video sharing website.

Key customization elements include a wireless keyboard embedded in the rear center armrest, a webcam for high-definition video recording, 10 WiFi-enabled iPad Minis in the rear cargo area and a Mac Mini with high-speed WiFi Hot Spot for instant uploads and streaming.

The funky Kia also features big alloy wheels painted red shod with sport tyres with a very thin profile.

The inaugural YouTube Music Awards (#YTMA) is a global event culminating in a live show on New York City’s Pier 36 on Sunday, November 3, where people worldwide will have access to concerts staged around the world. The show will be broadcast live on the website starting from 6 pm Eastern Time.

By Dan Mihalascu