RAYS OF HOPE DRIVE PINK UPDATE

Have you stopped by Gary Rome Kia to pick up your FREE Drive Pink license plate frames yet? You can stop by during any of our regular business hours to have them installed on your vehicle at no cost to you! You don't need to own a Kia to get them, either! ANYONE can get these!

How does our Drive Pink Campaign work?

For every license plate frame installed on a vehicle, Gary Rome will donate $5 to Baystate Rays of Hope! Our goal is to get enough license plate frames put on vehicles to be able to donate $25,000 to Rays of Hope by the end of 2018!! Will you help us reach our goal?!

Rays of Hope has been around the Greater Springfield Area since 1994. It was created to help women and men in their fight against breast cancer by walking alongside them on their breast cancer journey. Through Baystate Health Breast Network, Rays of Hope is able to care for people from the time of diagnosis and beyond. All money received into Rays of Hope is kept at a local level in Western Massachusetts and Northern Connecticut. They support cancer research at their Rays of Hope Center for Breast Cancer Research where they have state of the art equipment and health and education programs.

Will you help support Rays of Hope by driving pink?

Gary Rome Kia

809 Enfield St, Enfield CT

Mon-Thurs 8 - 8:30

Friday 8- 6

Saturday 8 - 5

Sunday 11 -5

KIA MOTORS IS THE HIGHEST RANKED MASS MARKET BRAND IN J.D. POWER’S INITIAL QUALITY STUDY FOR THE FOURTH CONSECUTIVE YEAR

Kia Owners Reported Fewer Issues Within the First 90 Days of Ownership than All Other Non-Luxury Car and Truck Brands in the U.S.

• After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017 to capture the top mass market automaker spot
• Sorento SUV and Rio subcompact models topped their respective segments

IRVINE, Calif., June 20, 2018 – For the fourth consecutive year, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles.  Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.

“Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With two segment winners and four additional models finishing in the top three of their respective segments, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”

The annual report analyzed responses from 75,712 respondents with regards to 240 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

2018 KIA NIRO EARNS TOP SAFETY PICK PLUS RATING FROM INSURANCE INSTITUTE FOR HIGHWAY SAFETY

Popular and Practical Hybrid Earns Coveted Safety Accolade

• Niro scores good ratings in all six IIHS crashworthiness tests including the new passenger-side small overlap front test
• Award increases total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine

IRVINE, Calif., June 19, 2018 —The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the 2018 Kia Niro when equipped with available Forward Collision Warning System (FCWS) and Autonomous Emergency Braking System (AEB)¹ as well high-intensity discharge (HID) headlights.       

 “The Niro is one of our most popular models,” said Orth Hedrick, vice president, product planning, KMA, “and receiving the highest possible safety rating from IIHS provides yet another reason why it should be the top choice for anyone shopping for a small hybrid SUV.”
The TSP+ rating for Niro increases the total number of Kia vehicles with 2018 Top Safety Pick and Top Safety Pick Plus ratings to nine.

“We’re very pleased with this new TSP+ award for Niro,” William Freels, President of Hyundai America Technical Center, Inc. (HATCI), the research and development center for Kia Motors America. “It validates our efforts to develop vehicles that meet some of the industry’s highest safety standards and it endorses the skill and commitment of our designers and engineers.”

To qualify for TSP+, the IIHS testing parameters require a vehicle earn “Good” ratings in six crashworthiness tests – driver-side small overlap front, moderate overlap front, side impact, roof strength, and head restraint – as well as a “Good” or “Acceptable” rating in the passenger side small overlap front test, an “Advanced” or “Superior” rating for front crash prevention, and a “Good” rating in headlight testing. To qualify for a TSP rating, a vehicle must earn “Good” ratings in five crashworthiness tests—driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an “Advanced” or “Superior” rating for front crash prevention, and an “Acceptable” or “Good” rating in headlight testing.

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*