Wednesday, May 27, 2009

Kia's Soul is 'superbad'

Which, in the James Brown sense, is good!

Hey, any car that offers me the chance to work a song from the King of Soul into a blog title has to be cool! Now Kia's four-seat Soul (great name for a Korean car) struck me as cool based on its looks.

This car's hip factor further became apparent when my wife and I took it to a concert at Symphony Hall in Boston, and you could notice people (especially young people) giving the car a look. And, being Boston, when a fellow Massaholic on the road started veering into my lane, a hit on the horn button produced a friendly "old-fashion" toot rather than a more conventional blast. Also contributing to the Soul's ambiance was "mood" lighting in the cabin—a ring of LEDs around the front-door mounted bass speakers that can be set to pulse with the music, or periodically, or constantly on/off.

The Soul's strong youth appeal prompted me to bring in a panel of youthful judges to offer their unvarnished insight—and the visiting twin grandsons were quick to offer their judgment.

"It's cool because it looks like a shoe," was the first impression. "I like the pattern on the seats," was the comment highlighting the cabin, where a herringbone-like fabric set off the upper seat backs. (Now when was the last time you saw a herringbone on a car since one of the godawful vinyl roofs of some pre-Iacocca Chrysler products?) My wife and I both thought the pattern was "snappy," as well. The pulsating speaker lights were well received, but, "why aren't they in the back seat for the kids? Why should only the grownups (up front) have them?"

There you have it, wisdom from a pair of six-year olds.

examiner.com

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