Thursday, May 14, 2015

Stephen Curry Donates the 2016 Kia Sorento He Won as NBA MVP to Charity

After knocking down his 273rd three-pointer of the season, on May 4, Golden State Warriors’ point guard Stephen Curry was named the recipient of the Maurice Podoloff Trophy as the 2014-15 NBA Most Valuable Player. Since the South Korean carmaker has been the main NBA auto sponsor for the last years, the 27-year-old basketball player was prized with a 2016 Kia Sorento LX CUV.

Kia’s marketing efforts to promote their new models are more than impressive. They are the ones organizing the YouTube Music Awards, an event that was currently at its second drill this year. They also sponsored the UEFA Euro 2016’s Mascot, the Copa America 2015 donating ten cars to Chile’s Football Association and other ventures.

The National Basketball Association remains their primary interest; it’s where they play most of their cards. L.A. Clippers star Blake Griffin is one of their most famous ambassadors and so is Cavaliers’ all-time leading scorer LeBron James. He even designed a special kind of Kia K900 sedan which he then donated to charity.

In fact, philanthropy is where most of Kia’s car prizes go, apparently. Blake Griffin gave his Optima he dunked over, four years ago. Oklahoma City Thunder’s point guard Russell Westbrook also donated his MVP Kia Sorento to a single mother who needed the car better.

Curry’s Sorento LX CUV was given to the East Oakland Youth Development Center, a charity that develops the social and leadership capacities of youth and young adults. According to NBA, Kia Motors will present a Sorento to the charity of choice of each of five 2014-15 year-end award winners as part of the Kia NBA Performance Awards.

Moreover, with this step, Kia Motors will have donated a total of 38 new vehicles to charitable organizations since their collaboration with NBA’s honors began.


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