Kia Motors America's (KMA) record-setting
momentum carried into 2015 with best-ever January sales of 38,299 vehicles, up
3.5 percent over the same period last year.
Kia's strong start was
led by the U.S.-built* Optima and the iconic Soul urban passenger vehicle, and
coincided with the arrival of the more capable and refined third generation of
the popular U.S.-built* Sorento CUV.
"Yahoo
called Kia one of the 'hottest
brands' in the industry in early January, and as economic conditions continue
to improve, our record-setting January performance proved them right as more
and more customers entered the market and considered Kia for the first time,"
said Michael Sprague, executive vice president, sales & marketing, KMA. "Kia has one of the youngest and
best-looking lineups in the business, including the completely redesigned
Sedona, which brings unmatched styling and amenities to the segment and sold
nearly four times as many units as the outgoing model did in January
2014."
To
announce the arrival of the all-new 2016 Sorento, KMA aired a
60-second spot titled "Perfect Getaway" in the third quarter of Super
Bowl XLIX, which replaced the usual action movie mayhem with the Sorento's
capability to handle any adventure-seeker's lifestyle. A phased rollout of the multi-platform
marketing campaign will incorporate TV, cinema, digital and social media.
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