Kia Seeks Younger Buyers with First-Ever Sports Sedan

In the past, Kia has mentioned its intention to appeal to younger buyers—and it’s going about it the right way. Kia recently announced that it will be introducing its first-ever sports sedan, creating a younger, sportier image to help turn heads throughout the market.

According to Reuters, the Korean carmaker is looking to appeal to a younger generation of buyers, building off the success within the millennial generation thanks to the Kia Soul. The sporty sedan, which is code named CK, will enter production in May 2017 with an annual output of 60,000 vehicles.

The sporty Kia model is set to compete with the likes of the BMW 4-Series, as well as the Audi A5. Sources say that it will have three engine options, including a 2.0-liter, 2.2-liter, and 3.0-liter, along with rear-wheel drive.

It’s likely this model will easily compete with these higher end German vehicles, especially with the luxury offered in the Kia K900, which is on par with much more expensive models in its segment.

There has been no official announcement about these plans just yet, but it’s likely we will learn more about them later in 2016. Keep your fingers crossed that this sports sedan would also make its way to American soil.

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