Thursday, May 31, 2018

KIA RANKED AS ONE OF 2018’S MOST TRUSTED AUTOMOTIVE BRANDS BY AMCI GLOBAL

Kia Named as One of Three Most Trusted Non-Luxury Brands in Annual Trusted Automotive Brand Study
  • 2018 marks second consecutive year Kia has ranked as an industry trust leader
  • Study shows trust accounts for more than 50 percent of repurchase decision
IRVINE, Calif., May 21, 2018 — For the second year in a row, Kia has been acknowledged as one of the most trusted non-luxury automotive brands in the annual Trusted Automotive Brands Study (TABS) conducted by AMCI Global.  Trust is one of the key factors leading to brand loyalty and a customer’s decision to repurchase that brand’s products.  Now in its second year, TABS again shows that trust accounts for more than 50 percent of a consumer’s decision to recommend or repurchase a vehicle from an automotive brand.

“Building trust is never easy.  It takes years of delivering great vehicles and standing behind those vehicles with an industry-leading warranty1 and a dealer network that’s devoted to customer service,” said William (Bill) Peffer, vice president, sales operations, Kia Motors America.  “It’s an honor for Kia to have ranked as one of the most trusted non-luxury automotive brands two years running.”
In January 2018, AMCI conducted its second annual TAB Study.  A nationally representative sample of 2,500 owners across 34 brands participated in the study.  “For both years of our study, Kia dealers have earned very high levels of trust from their customers,” noted Ian Beavis, chief strategy officer, AMCI Global.  “This, combined with strong OEM trust, puts them solidly in the top tier of the industry in terms of trust.”



About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

Thursday, May 24, 2018

KIA LEADS ALL BRANDS WITH EIGHT VEHICLES WITH EITHER A 2018 TSP OR TSP+ RATING

2019 Kia Sorento earns 2018 Top Safety Pick Plus Rating from Insurance Institute for Highway Safety
  • Refreshed 2019 Sorento receives 2018 Top Safety Pick Plus rating1, elevating the total of Kia vehicles with 2018 TSP+ ratings to four when equipped with front crash prevention and specific headlights
  • Four other Kia vehicles have 2018 Top Safety Pick ratingswhen equipped with front crash prevention and specific headlights
IRVINE, Calif., May 15, 2018 —The Insurance Institute for Highway Safety (IIHS) has awarded its best rating possible, Top Safety Pick Plus (TSP+), to the refreshed 2019 Kia Sorento, bringing to Kia the highest number of vehicles with either a 2018 Top Safety Pick (TSP) or Top Safety Pick Plus (TSP+) rating among all brands. Kia’s best-selling SUV received good ratings in all six IIHS crashworthiness tests and “Good”-rated headlights when equipped with optional autonomous emergency braking and LED headlights.



“This is a significant and fantastic achievement for Kia,” said Orth Hedrick, vice president, product planning, KMA.  “It’s an honor to have earned strong safety ratings across so many of our vehicle lines.”

Vehicles with the TSP+ rating include: 2019 Sorento1, 2018 Forte sedan2, 2018 Optima3 and 2018 Soul4.  To qualify for TSP+, the IIHS testing parameters require a vehicle earn “Good” ratings in six crashworthiness tests – driver-side small overlap front, moderate overlap front, side impact, roof strength, and head restraint.  Also required is “Good” or “Acceptable” rating in the passenger side small overlap test, an “Advanced” or “Superior” rating for front crash prevention, and a “Good” rating in headlight testing.  Please see the disclaimer for each vehicle and refer to iihs.org for more information.

Vehicles with a TSP rating include 2018 Cadenza5, 2018 Sedona6, 2018 Sorento7 and 2018 Sportage8.  To qualify for a TSP rating, a vehicle must earn “Good” ratings in five crashworthiness tests—driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests.  It also must earn an “Advanced” or “Superior” rating for front crash prevention, and a “Good” or “Acceptable” rating in headlight testing.  Ratings are also dependent on specific “built after” date for each model.  Please see the disclaimer for each vehicle and refer to iihs.org for more information.



About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

Thursday, May 10, 2018

KIA STINGER GT NAMED TO WARDS 10 BEST INTERIORS FOR 2018 LIST

Stinger GT Lauded for Aesthetics, Comfort, Ergonomics, Quality and Technology
  • Stinger GT recipient of Wards 10 Best Interiors and 10 Best Engines accolade proving the car's credentials as true Gran Turismo
  • Stinger provides the perfect balance between heart-pounding performance and convenience
  • Seating for five and up to 40.9 cubic feet of cargo space make Stinger the perfect road-going companion
IRVINE, Calif., April 26, 2018 — The 2018 Kia Stinger GT fastback sport sedan recently was named one of Wards 10 Best Interiors for 2018.  The list recognizes outstanding achievement in aesthetics, comfort, ergonomics, material use, fit-and-finish and user-friendly technology.  The honor comes on the heels of Stinger GT’s 3.3-liter twin-turbo V6 being named to Wards 10 Best Engines list for 2018.  Stinger continues to redefine the sport sedan segment previously occupied by more expensive offerings from Germany.



“Ushering in a dynamic new era for the Kia brand, Stinger brings dreams to reality with the perfect combination of aesthetics, comfort, ergonomics, quality and technology,” said Orth Hedrick, vice president, product planning, Kia Motors America.  “On the heels of Stinger GT being named to Wards 10 Best Engines, the 10 Best Interiors is a true honor.”

Brimming with power, passion and performance, the 2018 Kia Stinger is a sport sedan dedicated to the thrill of driving while cossetting occupants in luxury.  A strong horizontal plane across the dash presents the driver with a thick, leather-wrapped steering wheel with paddle shifters.  Occupants feel a sense of intimacy balanced by warm and inviting available multi-color LED ambient lighting that softly illuminate the interior.  All Stingers come standard with leather trim-appointed seats, typically a high-cost option on many competitors.  Meanwhile, a trio of available high-performance audio systems turn Stinger’s interior into a dynamic concert hall.  Seating for five passengers and 23.3 cubic feet of cargo space (40.9 cu.-ft. with the rear seats folded) without sacrificing room for luggage further enhances the experience.

“After we tallied the scores, the Stinger GT took its spot on our list with no debate.  Its interior is both elegant and athletic thanks to its high-quality leather and soft-touch materials and a just-right mix of black and red on our test car, accented by real aluminum trim.  Our test car also quickly paired our smartphones, had easy-to-understand touchscreen menus, comfortable seats and good fit-and-finish,” said Christie Schweinsberg, WardsAuto Senior Editor.

The 2018 Stinger rides with good company.  Previous Kia recipients of Wards 10 Best Interiors honor include the 2015 Sedona, 2014 Soul, 2013 Forte and 2011 Optima.



About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*