First Kia Vehicle Built in the U.S. is Lauded For Superior Mix of Ride, Handling and Interior Appeal
* Stylish, family-friendly CUV combines fuel efficiency and spacious interior for the best of both worlds
* Kia's best-selling vehicle offers families a child-friendly option at an outstanding value
The 2011 Kia Sorento CUV has received a lot of attention since arriving in January 2010, and that trend continues this week as Kelley Blue Book's kbb.com names the compact CUV one of the "Top 10 Family Cars of 2011." Recognized for its exceptional mix of ride and handling as well as a stylish and functional interior, the 2011 Sorento has achieved a number of historic firsts for Kia, including becoming the company's first vehicle to surpass 100,000 units in a single year and being the first vehicle built at Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia.
The Sorento combines Kia's distinctive design language with a comprehensive list of standard safety, convenience and technology features and was named a 2010 "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS).
"Sorento's recognition as one of the 'Top 10 Family Cars of 2011' by Kelley Blue Book's kbb.com is well deserved with its striking design and standout combination of performance, safety equipment and family friendly features," said Michael Sprague, vice president, marketing & communications, Kia Motors America. "As one of several recently introduced and dynamically styled products from Kia, Sorento accounts for more than 30 percent of our sales volume, making it the most popular vehicle in the Kia lineup."
Editors from Kelley Blue Book's kbb.com judged vehicles based on characteristics that make vehicles family-friendly, including safety, comfort, economy of operation, child-friendliness, a reasonable purchase price and good resale value. The kbb.com editors believe that all of the worthy vehicles on this year's "Top 10 Family Cars of 2011" list will provide an excellent ownership experience for the families who choose to make them their own.
"The 2011 Kia Sorento is our new favorite in what we often label the two-and-a-half-row segment," say editors from Kelley Blue Book's kbb.com. "If you need three rows on a daily basis or plan on putting adults in the way back, you'll be better served by something larger. But if your three-row needs are occasional and involve at least a couple elementary-schoolers, the 2011 Kia Sorento is a more affordable, more fuel-efficient, more maneuverable alternative. A superior mix of ride, handling and interior appeal helped cement the Sorento's spot on this year's list of 'Top 10 Family Cars'."
About the 2011 Kia Sorento
The 2011 Sorento, the first vehicle to roll off the line at Kia's new state-of-the-art manufacturing facility in West Point, Georgia, encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. The 2011 Sorento, which has been Kia's best-selling vehicle each month since going on sale in January 2010, offers consumers a well-equipped, well-appointed CUV, suited perfectly for the fun, dynamic and discerning driver. Available in LX, EX and SX trim levels, the 2011 Sorento features a starting MSRP of $22,395.
2011 Kia Motors America Product Line
Kia's model year 2011 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.
Wednesday, March 9, 2011
Wednesday, January 19, 2011
2011 Kia Optima SX - If Korea can do this, watch out for China
DETROIT
The traditional global automobile industry has two three-letter threats. One is Kia. The other is BYD. Kia, the other half of South Korea's Hyundai-Kia Automotive Group, poses an immediate threat. BYD, a China-based energy company aspiring to produce the world's most efficient and affordable electric cars, threatens to dominate the industry's future.
In this week's column, we'll focus on Kia, which in the course of a few years has become an impressive rival to Honda, Toyota, Nissan and other companies in the business of producing midsize family automobiles.
Consider, for example, the 2011 Kia Optima SX.
The Optima's debut in 2001 was greeted with a global yawn. The car was beyond dull. It was depressing in design, engineering and performance. Its attraction - to the extent there was any - lay in its low price.
Now, a decade later, the new Optima sedan is poised to take market share from every other manufacturer selling midsize family cars in America. That includes Volkswagen of Germany, which has mounted an expensive campaign to topple Toyota from its No. 1 spot as the world's biggest manufacturer and retailer of automobiles - a goal Volkswagen hopes to reach largely through the sale of midsize family sedans such as the Jetta and the Passat.
But Volkswagen will have to deal with Kia in climbing to the top of that commercial Mount Olympus. Dealing with Kia won't be easy.
Let's examine value for dollar, a category in which Kia beats Volkswagen and practically everyone else.
The base Kia Optima LX starts at $18,995. The top-of-the-line Optima SX, driven for this column, is priced at $25,995. For 2011, pricing for the base Jetta,a stripper if ever there was one, starts at $14,995. The top-notch diesel-powered Jetta TDI carries a manufacturer's suggested retail price of $22,995.
If value for dollar were based only on pricing, the Jetta would have an edge. But the "value" part of the pricing equation speaks to what you get for what you pay. In the 2011 Kia Optima, you get more.
The exterior and interior styling of the new Optima surpass what is offered on and in the 2011 Jetta. The Optima offers more standard equipment. The new Jetta TDI, for example, has a torsion-beam rear suspension, which is less favorable in vehicle handling. The new Optima SX offers as standard equipment a more sophisticated multi-link rear suspension, which greatly enhances handling.
In short, Volkswagen's strategy is to assuage consumer price sensitivity by removing content from its vehicles, which can be viewed as a common-sense approach in economically hard times. At Volkswagen, you pay for what you get, and what you get meets consumer expectations.
Kia may have a better idea. You pay a bit more. But what you get vastly exceeds consumer expectations. It is a favorable shock, one that elicited joy and surprise from nearly everyone who got behind the wheel of the Optima SX.
Ria Manglapus, who works with me on vehicle evaluations, was so happy that I was going to the North American International Auto Show in Detroit and leaving the Optima SX in her hands, she drove me to the airport.
"Wow!" she said. "What a car! I can't believe this is a Kia. Wow! Wow!"
No one expressed that kind of joy over the 2011 Jetta. People were just happy that Volkswagen had reduced the car's price. But that happiness was tempered by the realization of the "de-contenting" that Volkswagen employed in getting to that price.
At the media preview of the auto show here, the Kia stand was swarming with journalists excitedly examining the new Optima. But over at the Volkswagen display, they were puzzling over VW's introduction of a new midsize Passat family sedan. Their consensus: The new Passat is going to have to be priced just right and offer much more than consumers expect to top the Optima and its sibling Hyundai Sonata sedan in the marketplace.
A decade ago, hardly anyone would have said anything like that about anything from Kia. It causes one to wonder about the prospects of China-based BYD in the automobile business.
The company has spent millions on elaborate displays at the Detroit show in the past four years. But it has yet to offer one car in the United States.
But that day will come soon, possibly sometime in 2012, said Micheal Austin, vice president of BYD America Corp.
And when that day comes, BYD will offer all-electric and hybrid electric vehicles powered by the world's most advanced batteries, charged by wind power and other renewable energy sources, Austin said.
Don't laugh.
BYD's motto, backed by hundreds of millions of dollars in research and development, is "Build Your Dreams."
The traditional global automobile industry has two three-letter threats. One is Kia. The other is BYD. Kia, the other half of South Korea's Hyundai-Kia Automotive Group, poses an immediate threat. BYD, a China-based energy company aspiring to produce the world's most efficient and affordable electric cars, threatens to dominate the industry's future.
In this week's column, we'll focus on Kia, which in the course of a few years has become an impressive rival to Honda, Toyota, Nissan and other companies in the business of producing midsize family automobiles.
Consider, for example, the 2011 Kia Optima SX.
The Optima's debut in 2001 was greeted with a global yawn. The car was beyond dull. It was depressing in design, engineering and performance. Its attraction - to the extent there was any - lay in its low price.
Now, a decade later, the new Optima sedan is poised to take market share from every other manufacturer selling midsize family cars in America. That includes Volkswagen of Germany, which has mounted an expensive campaign to topple Toyota from its No. 1 spot as the world's biggest manufacturer and retailer of automobiles - a goal Volkswagen hopes to reach largely through the sale of midsize family sedans such as the Jetta and the Passat.
But Volkswagen will have to deal with Kia in climbing to the top of that commercial Mount Olympus. Dealing with Kia won't be easy.
Let's examine value for dollar, a category in which Kia beats Volkswagen and practically everyone else.
The base Kia Optima LX starts at $18,995. The top-of-the-line Optima SX, driven for this column, is priced at $25,995. For 2011, pricing for the base Jetta,a stripper if ever there was one, starts at $14,995. The top-notch diesel-powered Jetta TDI carries a manufacturer's suggested retail price of $22,995.
If value for dollar were based only on pricing, the Jetta would have an edge. But the "value" part of the pricing equation speaks to what you get for what you pay. In the 2011 Kia Optima, you get more.
The exterior and interior styling of the new Optima surpass what is offered on and in the 2011 Jetta. The Optima offers more standard equipment. The new Jetta TDI, for example, has a torsion-beam rear suspension, which is less favorable in vehicle handling. The new Optima SX offers as standard equipment a more sophisticated multi-link rear suspension, which greatly enhances handling.
In short, Volkswagen's strategy is to assuage consumer price sensitivity by removing content from its vehicles, which can be viewed as a common-sense approach in economically hard times. At Volkswagen, you pay for what you get, and what you get meets consumer expectations.
Kia may have a better idea. You pay a bit more. But what you get vastly exceeds consumer expectations. It is a favorable shock, one that elicited joy and surprise from nearly everyone who got behind the wheel of the Optima SX.
Ria Manglapus, who works with me on vehicle evaluations, was so happy that I was going to the North American International Auto Show in Detroit and leaving the Optima SX in her hands, she drove me to the airport.
"Wow!" she said. "What a car! I can't believe this is a Kia. Wow! Wow!"
No one expressed that kind of joy over the 2011 Jetta. People were just happy that Volkswagen had reduced the car's price. But that happiness was tempered by the realization of the "de-contenting" that Volkswagen employed in getting to that price.
At the media preview of the auto show here, the Kia stand was swarming with journalists excitedly examining the new Optima. But over at the Volkswagen display, they were puzzling over VW's introduction of a new midsize Passat family sedan. Their consensus: The new Passat is going to have to be priced just right and offer much more than consumers expect to top the Optima and its sibling Hyundai Sonata sedan in the marketplace.
A decade ago, hardly anyone would have said anything like that about anything from Kia. It causes one to wonder about the prospects of China-based BYD in the automobile business.
The company has spent millions on elaborate displays at the Detroit show in the past four years. But it has yet to offer one car in the United States.
But that day will come soon, possibly sometime in 2012, said Micheal Austin, vice president of BYD America Corp.
And when that day comes, BYD will offer all-electric and hybrid electric vehicles powered by the world's most advanced batteries, charged by wind power and other renewable energy sources, Austin said.
Don't laugh.
BYD's motto, backed by hundreds of millions of dollars in research and development, is "Build Your Dreams."
Thursday, November 11, 2010
Kia Sedona Tops InsWeb Cheapest-To-Insure List
Kia Motors Corp.'s Sedona minivan is the cheapest 2010 model-year vehicle to insure in the U.S., while luxury performance cars crowd the list of the most expensive, topped by Honda Motor Co.'s Acura's sporty ZDX, according to online insurance comparer InsWeb Corp..
After the ZDX at the top of the most-expensive list are Audi AG's TTS and A5 cars, followed by General Motors Co.'s Cadillac's luxury Escalade SUV and powerhouse Chevrolet Corvette. Audi is Volkswagen AG's premium brand.
The Sedona, a minivan whose 2011 model starts at $24,595 new, tops InsWeb's least-expensive list to insure, followed by Mazda Motor Corp.'s Madza5 Minivan and Ford Motor Co.'s Escape SUV. Most of the vehicles on the least- expensive list carry high passenger loads.
The value of the vehicle is one of the most important factors that determine a vehicle's cost to insure, so the fact that most of the vehicles on the most- expensive list cost more than $40,000 isn't surprising, InsWeb said. The firm said the other main factor in determining insurance cost is the particular model's loss history.
Those who drive the sportscars on the top of the most-expensive list are likely "more aggressive by nature, which could lead to a higher likelihood of claims," said Brad Cooper, InsWeb's senior vice president of operations. "On the other end of the spectrum, most of the vehicles on the least-expensive-to insure list are minivans, wagons and small SUVs. Those vehicle types are often preferred by individuals with families-perhaps the least likely people to engage in risky driving behavior."
-By Nathan Becker,
Dow Jones Newswires
After the ZDX at the top of the most-expensive list are Audi AG's TTS and A5 cars, followed by General Motors Co.'s Cadillac's luxury Escalade SUV and powerhouse Chevrolet Corvette. Audi is Volkswagen AG's premium brand.
The Sedona, a minivan whose 2011 model starts at $24,595 new, tops InsWeb's least-expensive list to insure, followed by Mazda Motor Corp.'s Madza5 Minivan and Ford Motor Co.'s Escape SUV. Most of the vehicles on the least- expensive list carry high passenger loads.
The value of the vehicle is one of the most important factors that determine a vehicle's cost to insure, so the fact that most of the vehicles on the most- expensive list cost more than $40,000 isn't surprising, InsWeb said. The firm said the other main factor in determining insurance cost is the particular model's loss history.
Those who drive the sportscars on the top of the most-expensive list are likely "more aggressive by nature, which could lead to a higher likelihood of claims," said Brad Cooper, InsWeb's senior vice president of operations. "On the other end of the spectrum, most of the vehicles on the least-expensive-to insure list are minivans, wagons and small SUVs. Those vehicle types are often preferred by individuals with families-perhaps the least likely people to engage in risky driving behavior."
-By Nathan Becker,
Dow Jones Newswires
Tuesday, May 18, 2010
Fermi senior wins new car thanks to good grades, volunteer work -- and luck
ENFIELD -- Sharon Pothul, an 18-year-old senior at Fermi High School, got a new car on Friday -- for free.
Pothul won a red 2010 Kia Soul, whose manufacturer's suggested retail price is $17,295, donated by Gary Rome Kia in Enfield as part of a year-long contest members of the senior class participated in.
To qualify to win the Kia, students had to maintain a B average for their senior-year classes, be involved in two activities, have no more than six absences, have no detentions or suspensions, and complete 40 hours of community service.
Seniors, whose grades for the contest were based on the first three marking periods that ended on April 9, had until April 30 to complete their community service and submit an application to Principal Paul Newton.
Newton said approximately 100 students participated in the contest but only 10 students met all of the qualifications.
Around 6:30 a.m. Friday, following a pep rally in the gymnasium, a crowd of approximately 200 students and staff gathered around the car, which was parked in the lobby at the high school, to see who would win it.
Each of the 10 students was given a car key but only one would open the driver's side door, designating the winner.
As a television crew from WFSB-TV3 filmed -- the segment was broadcast live as part of the station's "Cool Schools" feature on the morning news -- several of the students tried unsuccessfully to open the car door, until Pothul tried her key and it opened.
"I'm just really excited," she said later about winning the Kia Soul, which topped Time magazine's list of "The Most Exciting Cars of 2010."
"I was so surprised," she said. Pothul, who will be attending Elms College in Chicopee, Mass. this fall to pursue a nursing career, said she appreciated Rome donating the car.
Although Pothul won the Kia Soul on Friday she won't actually take possession of it until she graduates. The car was scheduled to be on display at Friday night's senior prom at La Renaissance in East Windsor.
All nine remaining seniors who were finalists in the contest received a $100 gift certificate to Gary Rome Kia.
Teacher Rachael O'Rourke, who had Pothul in her Spanish class last year, said the car couldn't have gone to a nicer person. "She is such a sweet person," O'Rourke said. "She's going to be a nurse and that's the type of person you want caring for you."
O'Rourke also received a $100 gift certificate and was honored because Pothul selected her as her supportive teacher during her high school career, Newton said.
Gary Rome, whose dealership has been in town for two years, said he just wanted to help people. "We're new in town and we think it's important to give back to the community," he said.
Rome also thought it was important to recognize a faculty member, which is why the dealership also awarded a gift certificate to the teacher Pothul chose.
"They have a huge impact on these student's lives," he said. Newton said the 10 finalists did a combined 500 volunteer service hours. Altogether the other 90 students volunteered more than 1,000 hours.
The principal said Pothul volunteered up to 36 hours at Blair Manor nursing home. She also volunteered at the ticket booth during the recent home show at Asnuntuck Community College. Her total volunteer hours totaled nearly 50, he said.
Newton was also glad to see Pothul win the car.
"Sharon is a wonderful young lady. I'm really happy for her," he said.
Next year the same contest will be held at Enfield High School where another lucky senior will be awarded a new car.
The nine other seniors whose keys didn't open the Kia at Fermi but who received a $100 gift certificate from Rome were: Dan Army, Patricia Cotnoir, Kaitlyn Cyr, Katlyn Fleming, Felipe Gheiman, Krista Maloney, Kevin Menaker, Derek Wright, and Torii Zaine.
Pothul won a red 2010 Kia Soul, whose manufacturer's suggested retail price is $17,295, donated by Gary Rome Kia in Enfield as part of a year-long contest members of the senior class participated in.
To qualify to win the Kia, students had to maintain a B average for their senior-year classes, be involved in two activities, have no more than six absences, have no detentions or suspensions, and complete 40 hours of community service.
Seniors, whose grades for the contest were based on the first three marking periods that ended on April 9, had until April 30 to complete their community service and submit an application to Principal Paul Newton.
Newton said approximately 100 students participated in the contest but only 10 students met all of the qualifications.
Around 6:30 a.m. Friday, following a pep rally in the gymnasium, a crowd of approximately 200 students and staff gathered around the car, which was parked in the lobby at the high school, to see who would win it.
Each of the 10 students was given a car key but only one would open the driver's side door, designating the winner.
As a television crew from WFSB-TV3 filmed -- the segment was broadcast live as part of the station's "Cool Schools" feature on the morning news -- several of the students tried unsuccessfully to open the car door, until Pothul tried her key and it opened.
"I'm just really excited," she said later about winning the Kia Soul, which topped Time magazine's list of "The Most Exciting Cars of 2010."
"I was so surprised," she said. Pothul, who will be attending Elms College in Chicopee, Mass. this fall to pursue a nursing career, said she appreciated Rome donating the car.
Although Pothul won the Kia Soul on Friday she won't actually take possession of it until she graduates. The car was scheduled to be on display at Friday night's senior prom at La Renaissance in East Windsor.
All nine remaining seniors who were finalists in the contest received a $100 gift certificate to Gary Rome Kia.
Teacher Rachael O'Rourke, who had Pothul in her Spanish class last year, said the car couldn't have gone to a nicer person. "She is such a sweet person," O'Rourke said. "She's going to be a nurse and that's the type of person you want caring for you."
O'Rourke also received a $100 gift certificate and was honored because Pothul selected her as her supportive teacher during her high school career, Newton said.
Gary Rome, whose dealership has been in town for two years, said he just wanted to help people. "We're new in town and we think it's important to give back to the community," he said.
Rome also thought it was important to recognize a faculty member, which is why the dealership also awarded a gift certificate to the teacher Pothul chose.
"They have a huge impact on these student's lives," he said. Newton said the 10 finalists did a combined 500 volunteer service hours. Altogether the other 90 students volunteered more than 1,000 hours.
The principal said Pothul volunteered up to 36 hours at Blair Manor nursing home. She also volunteered at the ticket booth during the recent home show at Asnuntuck Community College. Her total volunteer hours totaled nearly 50, he said.
Newton was also glad to see Pothul win the car.
"Sharon is a wonderful young lady. I'm really happy for her," he said.
Next year the same contest will be held at Enfield High School where another lucky senior will be awarded a new car.
The nine other seniors whose keys didn't open the Kia at Fermi but who received a $100 gift certificate from Rome were: Dan Army, Patricia Cotnoir, Kaitlyn Cyr, Katlyn Fleming, Felipe Gheiman, Krista Maloney, Kevin Menaker, Derek Wright, and Torii Zaine.
Friday, March 5, 2010
Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a Segment of the History™ Channel's Hit Series Modern Marvels
All-New 2011 Kia Sorento CUV Production Process Shown Start to Finish
# In-depth look at advanced automotive manufacturing
# Interactive plant tour features facts and images of automotive production
IRVINE, Calif., March 4, 2010 – Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.
As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at >History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.
"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."
All-New Kia Sorento CUV
Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service1. Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.
With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft® infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# In-depth look at advanced automotive manufacturing
# Interactive plant tour features facts and images of automotive production
IRVINE, Calif., March 4, 2010 – Premiering tonight at 8 p.m., an episode of the hit series on HISTORY™ Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.
As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at >History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.
"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."
All-New Kia Sorento CUV
Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service1. Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.
With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft® infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Wednesday, February 17, 2010
Kia Soul Named to "2010 Top Cars for Families" List by MotherProof.com
Urban Passenger Vehicle Named Best Overall Value
# Top parenting site recognizes Soul for family-focused features
# Kia hatchback offers versatility, safety features, styling and value
IRVINE, Calif., February 17, 2010 – Kia Motors America's (KMA) resident halo car, the 2010 Soul urban passenger vehicle, continues to accumulate accolades, having now been named to the "2010 Top Cars for Families" list by online parenting site MotherProof.com as "Best Overall Value." Also given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and most recently the "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month, MotherProof.com selected the Soul for its appealing nature, functionality and overall value.
"Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "As the kick-off to Kia's largest brand transformation to date, which most recently included the all-new 2011 Sorento crossover, Soul's wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms."
The MotherProof.com awards showcase cars, SUVs and minivans that "mom reviewers" consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family-friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.
Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facility in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
# Top parenting site recognizes Soul for family-focused features
# Kia hatchback offers versatility, safety features, styling and value
IRVINE, Calif., February 17, 2010 – Kia Motors America's (KMA) resident halo car, the 2010 Soul urban passenger vehicle, continues to accumulate accolades, having now been named to the "2010 Top Cars for Families" list by online parenting site MotherProof.com as "Best Overall Value." Also given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and most recently the "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month, MotherProof.com selected the Soul for its appealing nature, functionality and overall value.
"Shopping for a family vehicle does not mean sacrificing style, affordability or fun and Soul lets parents maintain their individuality while keeping the family safe and stylish with a slew of personalization options and standard safety features," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "As the kick-off to Kia's largest brand transformation to date, which most recently included the all-new 2011 Sorento crossover, Soul's wide-ranging appeal continues to receive consumer and media acclaim and bring more and more buyers to Kia showrooms."
The MotherProof.com awards showcase cars, SUVs and minivans that "mom reviewers" consider to be top vehicles for families in a number of segments, including minivan, three-row SUV or crossover, two-row SUV or crossover, wagon, sedan, fun, overall value, hybrid and best LATCH connectors. Winners are then chosen based on family-friendly criteria set forth by the reviewers, including ease of entrance and exit for all passengers, LATCH connector usability and easy seatbelt usage, among other features.
Soul offers an immense amount of style and value on top of an extensive list of standard safety features sure to appeal to all families, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.
Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facility in West Point, Georgia, further enhances the lineup.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Tuesday, February 2, 2010
2011 Kia Sorento EX V6 Full Test
A Toyota Crossover, Only Better
We've only just grown accustomed to saying "20-10" instead of "2,000-nine," so where did this "20-11" Kia Sorento EX V6 come from? For bookkeeping reasons that are beyond our pay grade, there will be no 2010 Kia Sorento, and frankly that's OK with us. The 2011 Kia Sorento is worth the trouble, because it changes the Sorento from a marginalized, truck-based midsize SUV into a truly competitive crossover thanks to a totally new unibody, engine and transmission.
We had to line up the specs to verify our suspicions, but sure enough, this all-new 2011 Kia Sorento EX V6 either matches or beats the Toyota RAV4 Limited, twice a winner in our crossover comparison tests in nearly every measure: acceleration, braking, handling, horsepower, torque, towing capacity, fuel efficiency, passenger accommodations, cargo capacity, and the list goes on.
On the surface, the all-new Kia Sorento (now being built in Kia's new assembly plant in West Point, Georgia) seems to be more affordable as well. Yet as is almost always the case (and perhaps by design), it's difficult to say so definitively, as you have to sort through exact model-specific equipment levels, work out option pricing and reconcile warranty periods -- a challenge even for the most skilled spreadsheet geeks.
Suffice it to say that only $605 separates the base MSRP for a front-wheel-drive 2011 Kia Sorento EX V6 ($27,990) from a front-drive 2010 Toyota RAV4 Limited V6 ($27,385). However, this Kia's standard equipment includes a third-row seat where you'd have to hand over an extra $750 for one in the Toyota, so suddenly the Kia is ahead by $145. Like we said, you could do this quid pro quo thing all day long with these two, so let's get to the specifics.
Smooth, Powerful and Efficient
Perhaps because of the Sorento's generic exterior styling, this crossover's most conspicuous feature is its well-sorted driveline. It's an all-new package both designed and built in-house by Kia/Hyundai that's powerful, smooth and fuel-efficient.
With 276 horsepower on tap from a new DOHC 3.5-liter V6, this Sorento EX is noticeably quick. Acceleration to 60 mph from a standstill takes just 7.4 seconds (7.1 seconds with 1 foot of rollout like on a drag strip) on the way to a quarter-mile in 15.4 seconds at 91.4 mph -- essentially a tie with the RAV4. To put that performance in perspective, this lowly Sorento is slightly faster than a vaunted (and admittedly heavier, because it's built for off-roading) Land Rover LR4 with its new 375-hp 5.0-liter V8. It's also as fast as a 2010 MX-5 Miata, if Mazda's claims are correct.
The Sorento's six-speed automatic operates with seamless shifts and, unlike so many others, has the brains to know when to hold gears (uphill) and when to upshift for fuel economy. The engine and transmission are ideally paired to offer both performance and economy, returning estimated EPA ratings of 19 mpg city/26 mpg highway and 21 mpg combined. We verified these claims with our own 21 mpg average over 1,000 miles of testing. In fact, the Sorento's 21 mpg average in our hands matches our results from what should have been a more miserly four-cylinder 2010 Chevrolet Equinox LT2.
Also, the V6-powered 2011 Kia Sorento is rated to tow up to 3,500 pounds right out of the box once equipped with the $350 tow hitch and wiring harness.
ChassisWorks
We should also point out that the Sorento achieves this level of fuel efficiency without the numbing effects of fuel-saving electric-assist power steering as found on both the RAV4 and Equinox. The Sorento has hydraulic-assist power steering that provides true, precise and communicative steering control -- a unique quantity in the crossover segment. While some criticized the effort required to park, nobody complained about the system's behavior once under normal driving conditions.
If you were to describe the Sorento's ability to corner, hold a line and ride the freeway, "direct" would be it. We also noticed how well isolated the cabin proved to be from both road and wind noise at freeway speeds. The 59.0 dBA sound measurement within the Sorento's cabin while cruising at a steady 70 mph is notably quieter than the 66 dBA performance of our long-term 2009 BMW 750i Sport. At the same time, the EX V6's standard 18-inch 60-series tires sometimes produce hiss on different surfaces and an occasional thump on pronounced seams in the pavement.
While bending the 2011 Kia Sorento EX around the slalom cones at the test track, we found that the crossover's new suspension with struts in front and a multilink setup in the rear has been tuned to land on the sporty side of the ride-versus-handling equation. A 61.8-mph slalom run and 0.79g of lateral grip put the Sorento near the top of the class in terms of dynamic capability, yet the freeway ride remains controlled, not busy and always confident.
That said, an expedition to L.A.'s pothole-ridden warehouse district with its long-abandoned railroad tracks revealed the limits of the European-style sportif suspension's ability to soak up the worst that the road has to offer. The suspension really could stand to breathe a bit better and use a bit more travel to soak up this sort of thing. We're not looking for Kia to make the Sorento into a marshmallow with a Toyota badge, but then again you wouldn't want to use this carlike crossover as a delivery van in downtown Detroit. Yet even under these extreme circumstances, our test vehicle didn't register a single rattle or buzz from the interior or the undercarriage.
Interior, Seating and Cargo
While our EX V6's all-black interior lacks visual interest, there are a number of interesting features worth pointing out. For example, keyless ignition/entry is standard. A cleverly designed (yet not overdesigned) tilt-and-telescoping steering wheel features integrated controls for audio/cruise and Bluetooth, all standard. Also standard is dual-zone climate control with flow-control vents built into the B-pillars for the second-row passengers, as is an auxiliary/USB/iPod jack at the base of the center stack.
While rear-mounted sonar parking aids are standard, our pre-production Sorento EX V6 sneaked into the press fleet with a mishmash of optional items, some of which are part of larger packages. Things like our heated front seats and rearview camera integrated into the mirror only come within the $2,700 PK2 Premium pack that should also include roof rails and a sunroof. Because of this mongrel status, our $30,690 as-tested price for this 2011 Kia Sorento EX V6 is not entirely accurate.
We've already mentioned the EX V6's standard third-row seat, but we failed to tell you that it really is a kid-only exercise, with somewhat difficult ingress/egress and compromised space for adult-scale limbs. The seats themselves aren't as pathetic as those in a Mitsubishi Outlander, but just like most midsize crossovers, this is no Toyota Sienna (or Ford Flex, for that matter).
A comfortable eight-way power driver seat is standard, but leather upholstery will cost extra. We also found the second-row seats more than generously proportioned, and a rear-entertainment DVD system with headphones is optional. We wish we could've sampled the optional navigation system with real-time traffic and 550-watt 12-speaker Infinity premium surround system.
With all three rows occupied, the Sorento's luggage space is a mere 9 cubic feet, although you'll find a generous 37 cubic feet available behind the second-row seat, while total cargo capacity of 72.5 cubic feet behind the front seats nearly leads the class. In comparison, the RAV4 offers a maximum of 73 cubic feet, while the Equinox has just 63.7 cubic feet.
Safety
Neither the NHTSA nor IIHS tests have been published, but with standard dual front airbags, front seat-mounted side airbags and side curtain airbags, plus active headrests, ESP, ABS, EBD and hill-start assist and downhill-descent control, the 2011 Kia Sorento promises to be well regarded by those who rate safety systems. We can tell you the standard ventilated front disc brakes and solid rear disc brakes work very well, bringing the Sorento to a halt from 60 mph in just 120 feet. Of the six stops we performed, the longest was 123 feet and the brake pedal remained trustworthy.
We can also vouch for the stability control system, which effectively reins in shenanigans without being a nuisance. There's only a 1.5-mph difference in slalom speeds between when the stability control is engaged and when it's disengaged, which tells you the hardware and software were developed in concert with one another rather than by chassis engineers and liability lawyers in conflict with one another.
Closing Thoughts
Without much fanfare or marketing (yet), Kia appears to have produced a truly class-leading midsize crossover. For the time being, the 2011 Kia Sorento EX V6 is nipping at the heels of one of the best in the world, the Toyota RAV4 V6. And, yes, were this a true comparison of midsize crossovers, we'd likely toss into the crowded pool (61 models by our last estimate) a 2010 Subaru Outback and a 2010 Chevrolet Equinox, both all-new and full of promise.
We're impressed with the polish, poise and performance of the all-new 2011 Kia Sorento. It continues to prove that Kia and Hyundai have earned the right to be considered a big-time car company.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.
By Chris Walton
Chief Road Test Editor
Edmunds.com
We've only just grown accustomed to saying "20-10" instead of "2,000-nine," so where did this "20-11" Kia Sorento EX V6 come from? For bookkeeping reasons that are beyond our pay grade, there will be no 2010 Kia Sorento, and frankly that's OK with us. The 2011 Kia Sorento is worth the trouble, because it changes the Sorento from a marginalized, truck-based midsize SUV into a truly competitive crossover thanks to a totally new unibody, engine and transmission.
We had to line up the specs to verify our suspicions, but sure enough, this all-new 2011 Kia Sorento EX V6 either matches or beats the Toyota RAV4 Limited, twice a winner in our crossover comparison tests in nearly every measure: acceleration, braking, handling, horsepower, torque, towing capacity, fuel efficiency, passenger accommodations, cargo capacity, and the list goes on.
On the surface, the all-new Kia Sorento (now being built in Kia's new assembly plant in West Point, Georgia) seems to be more affordable as well. Yet as is almost always the case (and perhaps by design), it's difficult to say so definitively, as you have to sort through exact model-specific equipment levels, work out option pricing and reconcile warranty periods -- a challenge even for the most skilled spreadsheet geeks.
Suffice it to say that only $605 separates the base MSRP for a front-wheel-drive 2011 Kia Sorento EX V6 ($27,990) from a front-drive 2010 Toyota RAV4 Limited V6 ($27,385). However, this Kia's standard equipment includes a third-row seat where you'd have to hand over an extra $750 for one in the Toyota, so suddenly the Kia is ahead by $145. Like we said, you could do this quid pro quo thing all day long with these two, so let's get to the specifics.
Smooth, Powerful and Efficient
Perhaps because of the Sorento's generic exterior styling, this crossover's most conspicuous feature is its well-sorted driveline. It's an all-new package both designed and built in-house by Kia/Hyundai that's powerful, smooth and fuel-efficient.
With 276 horsepower on tap from a new DOHC 3.5-liter V6, this Sorento EX is noticeably quick. Acceleration to 60 mph from a standstill takes just 7.4 seconds (7.1 seconds with 1 foot of rollout like on a drag strip) on the way to a quarter-mile in 15.4 seconds at 91.4 mph -- essentially a tie with the RAV4. To put that performance in perspective, this lowly Sorento is slightly faster than a vaunted (and admittedly heavier, because it's built for off-roading) Land Rover LR4 with its new 375-hp 5.0-liter V8. It's also as fast as a 2010 MX-5 Miata, if Mazda's claims are correct.
The Sorento's six-speed automatic operates with seamless shifts and, unlike so many others, has the brains to know when to hold gears (uphill) and when to upshift for fuel economy. The engine and transmission are ideally paired to offer both performance and economy, returning estimated EPA ratings of 19 mpg city/26 mpg highway and 21 mpg combined. We verified these claims with our own 21 mpg average over 1,000 miles of testing. In fact, the Sorento's 21 mpg average in our hands matches our results from what should have been a more miserly four-cylinder 2010 Chevrolet Equinox LT2.
Also, the V6-powered 2011 Kia Sorento is rated to tow up to 3,500 pounds right out of the box once equipped with the $350 tow hitch and wiring harness.
ChassisWorks
We should also point out that the Sorento achieves this level of fuel efficiency without the numbing effects of fuel-saving electric-assist power steering as found on both the RAV4 and Equinox. The Sorento has hydraulic-assist power steering that provides true, precise and communicative steering control -- a unique quantity in the crossover segment. While some criticized the effort required to park, nobody complained about the system's behavior once under normal driving conditions.
If you were to describe the Sorento's ability to corner, hold a line and ride the freeway, "direct" would be it. We also noticed how well isolated the cabin proved to be from both road and wind noise at freeway speeds. The 59.0 dBA sound measurement within the Sorento's cabin while cruising at a steady 70 mph is notably quieter than the 66 dBA performance of our long-term 2009 BMW 750i Sport. At the same time, the EX V6's standard 18-inch 60-series tires sometimes produce hiss on different surfaces and an occasional thump on pronounced seams in the pavement.
While bending the 2011 Kia Sorento EX around the slalom cones at the test track, we found that the crossover's new suspension with struts in front and a multilink setup in the rear has been tuned to land on the sporty side of the ride-versus-handling equation. A 61.8-mph slalom run and 0.79g of lateral grip put the Sorento near the top of the class in terms of dynamic capability, yet the freeway ride remains controlled, not busy and always confident.
That said, an expedition to L.A.'s pothole-ridden warehouse district with its long-abandoned railroad tracks revealed the limits of the European-style sportif suspension's ability to soak up the worst that the road has to offer. The suspension really could stand to breathe a bit better and use a bit more travel to soak up this sort of thing. We're not looking for Kia to make the Sorento into a marshmallow with a Toyota badge, but then again you wouldn't want to use this carlike crossover as a delivery van in downtown Detroit. Yet even under these extreme circumstances, our test vehicle didn't register a single rattle or buzz from the interior or the undercarriage.
Interior, Seating and Cargo
While our EX V6's all-black interior lacks visual interest, there are a number of interesting features worth pointing out. For example, keyless ignition/entry is standard. A cleverly designed (yet not overdesigned) tilt-and-telescoping steering wheel features integrated controls for audio/cruise and Bluetooth, all standard. Also standard is dual-zone climate control with flow-control vents built into the B-pillars for the second-row passengers, as is an auxiliary/USB/iPod jack at the base of the center stack.
While rear-mounted sonar parking aids are standard, our pre-production Sorento EX V6 sneaked into the press fleet with a mishmash of optional items, some of which are part of larger packages. Things like our heated front seats and rearview camera integrated into the mirror only come within the $2,700 PK2 Premium pack that should also include roof rails and a sunroof. Because of this mongrel status, our $30,690 as-tested price for this 2011 Kia Sorento EX V6 is not entirely accurate.
We've already mentioned the EX V6's standard third-row seat, but we failed to tell you that it really is a kid-only exercise, with somewhat difficult ingress/egress and compromised space for adult-scale limbs. The seats themselves aren't as pathetic as those in a Mitsubishi Outlander, but just like most midsize crossovers, this is no Toyota Sienna (or Ford Flex, for that matter).
A comfortable eight-way power driver seat is standard, but leather upholstery will cost extra. We also found the second-row seats more than generously proportioned, and a rear-entertainment DVD system with headphones is optional. We wish we could've sampled the optional navigation system with real-time traffic and 550-watt 12-speaker Infinity premium surround system.
With all three rows occupied, the Sorento's luggage space is a mere 9 cubic feet, although you'll find a generous 37 cubic feet available behind the second-row seat, while total cargo capacity of 72.5 cubic feet behind the front seats nearly leads the class. In comparison, the RAV4 offers a maximum of 73 cubic feet, while the Equinox has just 63.7 cubic feet.
Safety
Neither the NHTSA nor IIHS tests have been published, but with standard dual front airbags, front seat-mounted side airbags and side curtain airbags, plus active headrests, ESP, ABS, EBD and hill-start assist and downhill-descent control, the 2011 Kia Sorento promises to be well regarded by those who rate safety systems. We can tell you the standard ventilated front disc brakes and solid rear disc brakes work very well, bringing the Sorento to a halt from 60 mph in just 120 feet. Of the six stops we performed, the longest was 123 feet and the brake pedal remained trustworthy.
We can also vouch for the stability control system, which effectively reins in shenanigans without being a nuisance. There's only a 1.5-mph difference in slalom speeds between when the stability control is engaged and when it's disengaged, which tells you the hardware and software were developed in concert with one another rather than by chassis engineers and liability lawyers in conflict with one another.
Closing Thoughts
Without much fanfare or marketing (yet), Kia appears to have produced a truly class-leading midsize crossover. For the time being, the 2011 Kia Sorento EX V6 is nipping at the heels of one of the best in the world, the Toyota RAV4 V6. And, yes, were this a true comparison of midsize crossovers, we'd likely toss into the crowded pool (61 models by our last estimate) a 2010 Subaru Outback and a 2010 Chevrolet Equinox, both all-new and full of promise.
We're impressed with the polish, poise and performance of the all-new 2011 Kia Sorento. It continues to prove that Kia and Hyundai have earned the right to be considered a big-time car company.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.
By Chris Walton
Chief Road Test Editor
Edmunds.com
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