Iconic Urban Subcompact Impresses with Design
and Value
- 2nd-generation Soul is recognized as having high car-shopper consideration
- Kia’s hot urban hatch sales surpassed 100K units for the third-consecutive year
IRVINE,
Calif., Jan. 21, 2015 – Edmunds.com has named the Kia Soul to its annual list of the
most popular vehicles on the well-known car-buying site. With more than 18
million unique visitors a month, Edmunds.com honored the fun and funky Kia Soul in the subcompact
segment for the 2nd consecutive year.
“Kia Motors America set an
all-time annual sales record in 2014, and the Soul was a major component of
that achievement, setting its own record of more than 145,000 units sold – it’s
fifth consecutive year of sales growth. That success is powerful evidence of
the popularity of the Soul and
how well the Kia brand is
resonating with car buyers,” said Michael Sprague, executive vice president of
sales & marketing, Kia
Motors America. “Being recognized by Edmunds.com staff and their visitors is
further indication that our products offer a winning combination of world-class
design, quality, technology and safety – and, of course, value.”
The
2015 Most Popular on Edmunds.com vehicle list was derived by identifying the
three models in each vehicle segment with the highest "car-shopper
consideration,” which is calculated as the total monthly unique desktop website
visitors to Edmunds.com’s research and inventory pages, including model year
detail pages (core pages), reviews, build-and-price tools and new-car inventory
pages, from Jan. 1, 2014 to Oct. 31, 2014.
"The
Kia brand has a
lot of momentum, and a remarkable number of in-market subcompact car shoppers
on our site have been especially drawn to the Soul," said Edmunds.com
CEO Avi Steinlauf.
About 2015 Kia Soul
Completely
redesigned for 2014, the iconic Soul now enters the
2015 model year with select enhancements focused on increasing the hot-selling
urban utility vehicle’s fun factor. The
signature Soul design is
instantly recognizable yet thoroughly fresh.
Honoring Soul owners’ fierce individualism, three unique trim levels
remain available: Base, Plus and Exclaim.
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