Earlier
in the century, Kia was widely
considered a joke in the automotive industry, with its poor-performing vehicles
and their mostly uninspiring design. But
thanks to the Optima,
automotive pundits learned to take Kia
seriously, and now the Korean automaker has become a solid, if still
unspectacular performer in terms of vehicle sales. But with the current Optima desperately
needing a refresh after five years on the market, new renders have emerged,
right ahead of the next-gen model’s scheduled launch at the 2015 New York
International Auto Show.
The
renders should not be mistaken as the actual vehicle we’ll be seeing in New
York this April, but they do point to the direction in which Kia wants to go, which appears to
be a very futuristic one. The Optima renders suggest a
curvier, more futuristic-looking vehicle, and if you remember the Sportspace
concept from the 2015 Geneva Motor Show earlier in March, the renders do show a
bit of similarity to that car, particularly in the roofline and headlights.
While
these Kia Optima renders tell us a bit
about possible design language, little is known about the new car’s engine and
interior features. So far, Kia Motors Europe Chief
Executive Michael Cole teased the chance of the new Optima being a performance
model, but we really wouldn’t know for sure until the car makes its
much-anticipated debut in New York next month, some five years after the
original Optima’s
launch at the 2010 NYIAS.
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