If you
want a smart and reliable SUV, head straight for the Kia Sportage.
That’s
the message after the Sportage
was ranked number one of the small SUV category in the 2015 JD Power Vehicle
Dependability Study.
The
Vehicle Dependability Survey (VDS) is one of the most comprehensive studies
investigating vehicle dependability in the US, and it’s not the first time the Kia SUV has been honored by the
world-renowned quality agency. The Sportage won two consecutive Initial Quality
Study (IQS) awards from JD Power in 2014 and 2013.
The
industry-wide study examines problems experienced during the past 12 months by
original owners of three year old vehicles.
Overall
dependability is determined by the number of problems experienced per 100
vehicles, expressed as PP100. A lower score reflects a higher long-term quality
level, and the Sportage SUV ranked first in a field of seven contenders with a
score of 129 PP100.
VDS
measures the long-term quality of vehicles, including new technology and
features currently available to buyers. It includes 32 nameplates and 228
models, covering 177 specific problem symptoms grouped into eight major vehicle
categories.
While
the study is conducted in the US, the news is equally good for New Zealand Kia Sportage owners, as
our vehicles are very similar to those sold in the States.
"The
JD Power VDS award reinforces Kia’s
ongoing commitment to quality and dedication to craftsmanship in building
world-class products," says Todd McDonald, General Manager of Kia Motors New Zealand.
"The
Sportage is a clear example
of how far the entire Kia
model range has progressed and this level of quality is tangible evidence of
our long-term strategy to enhance the Kia ownership
experience."
Kia’s quality has been further
demonstrated by the latest Consumer Reports magazine ‘Brand Report Card’, which
rates 1.1 million vehicles in its annual auto survey, along with US government
and insurance industry safety tests, and road tests by the magazine’s staff.
Kia was rated among the Top Ten
brands for reliability, ahead of prestige marques like BMW and Mercedes-Benz.
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