Kia Motors Named One of the Five Most Connected Brands by Consumer Guide® Automotive

Well-Known Automotive Resource Site Honors Kia Brand for Impressive Standard Vehicle Connectivity Features

# Kia recognized for offering vehicles with standard technology that helps consumers stay connected

# User-friendly features including Bluetooth® and USB and auxiliary input jacks puts brand at the top of the pack

IRVINE, Calif., September 1 2009 – Kia Motors America (KMA) today announced it was named to the "Five Most Connected Auto Brands" list by Consumer Guide Automotive (www.consumerguideauto.howstuffworks.com/five-best-connected-brands.htm). The automotive resource site compiled a list of automotive manufacturers at the forefront of vehicle technology, recognizing Kia Motors for being ahead of the curve by offering standard audio and mobile phone interface features on new vehicles.

"In today's high-tech world, mobile phones and portable music devices are quickly becoming the norm," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "We recognize the value of incorporating features such as Bluetooth and USB and auxiliary input jacks as standard equipment in our vehicles, thereby giving our drivers the freedom to stay connected safely and easily while on the road."

Brands included on the list were recognized for offering advanced yet user-friendly connectivity technology that enables today's consumer to easily connect with multiple devices while in their vehicle, including computers, mobile phones and MP3 players.

"Kia deserves this recognition for bringing MP3, digital music player and cell phone connectivity to the masses," said Ed Piotrowski of Consumer Guide Automotive. "Products such as the Forte and Soul demonstrate easy-to-use MP3 and cell phone integration that Kia has made available on nearly every iteration of these affordable cars."

Kia vehicles, including the Soul urban passenger vehicle, Forte compact sedan and Forte Koup two-door, offer an impressive array of standard technology features for tech-savvy drivers and passengers. With a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service1 , standard USB and auxiliary input jacks in the center console with full iPod® and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable), and standard Bluetooth connectivity with steering wheel-mounted controls enabling hands-free operation for all compatible cell phones, both drivers and passengers are sure to stay well-connected and suitably entertained.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."