Kia Soul Named "Best Hatchback of 2010" by Cars.com

Award-Winning Kia Urban Passenger Vehicle Honored by Popular Online Automotive Site

# Kia Soul outpaces competition in increasingly competitive segment
# Soul offers unique styling and an abundance of personalization options, safety features and value

IRVINE, Calif., January 15, 2010 - Hot on the heels of being named "Small Car of the Year" by FAMA Magazine, Kia Motors' popular five-door has been named "Best Hatchback of 2010" by online automotive authority Cars.com, visited by more than 10 million car buyers each month. Also recently given two "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS), named one of the "Most Exciting Cars of 2010" by TIME.com, one of "10 Great and Safe Rides for Teens" by AutoWeek magazine and named to the "Top 10 Back-to-School Cars" list by Kelley Blue Book's kbb.com as well as the top ten "Consumers' Favorite Cars for College Students" list by Edmunds.com, Soul was honored by Cars.com for definitive styling, excellent safety features, agile handling and overall value.

"Designed for consumers looking for a new way to roll, Soul offers an unbeatable combination of style, personalization, safety features, and value," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul kicked off our largest brand transformation ever, followed closely by Forte compact sedan, Forte Koup and the all-new 2011 Sorento crossover, effectively raising our brand profile. The Cars.com honor shows Soul's perpetual appeal as it continues to receive consumer and media acclaim and attract new buyers to Kia showrooms."

Of nearly 70 all-new or redesigned cars for 2010, Cars.com reviewed and selected the top vehicles across six automotive categories, including Best New SUV of 2010, Best New Compact of 2010, Best New Hatchback of 2010, Best New Hybrid Hatchback of 2010, Best New Hybrid Sedan of 2010 and Best New Wagon of 2010. Each category winner presented outstanding value, safety features, interior comfort, handling and attractive styling.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' affordable halo vehicle offers an attractive starting price below $14,000. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging. In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Kia Product Line

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia, Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."