Thursday, May 30, 2013

Kia Sneaking Up On Entry-Level Luxury Rivals

Korean automaker Kia is looking to attract more entry-level luxury sedan customers with its new high-tech featured Cadenza model. Forecasting annual sales of 12,000 units, Kia is aiming at the likes of Lincoln MKZ, Acura TL and Lexus ES on the US market.

Speaking to Automotive News, the company’s executive vice president of marketing, Michael Sprague, said Kia is also going for after drivers who are buying range-topping Ford Taurus and Chrysler 300 models.

“We standardized leather, we standardized navigation because we’re going after people who are buying the high-end Tauruses, the high-end Avalons the high-end Chrysler 300s, the Acura TLs, the Lexus ES and the Lincoln MKZ. That’s where we see the opportunity,” Sprague revealed.

Priced from $35,100 plus $800 destination fee, the 2014 Kia Cadenza will hit the US market with three different trim levels. Each version will be powered by a 3.3-liter V6 engine paired with a six-speed automatic gearbox for 293 hp.

In addition, the 2014 Cadenza will be offered with a free maintenance program that includes five factory-scheduled appointments valid for three years. The program will be available for customers who will fully or lease purchase the full-size sedan.

Story via AutomotiveNews

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