Tuesday, July 22, 2014

Kia wins design gongs for Stinger, Soul

Kia has received two design awards from the Industrial Designers Society of America.
The Korean automaker bagged the International Design Excellence Awards (IDEA) in the transportation category for the GT4 Stinger concept vehicle and the 2014 Soul, earning Silver and Bronze [honors].
The 2014 competition included 2000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal.

Tom Kearns, chief designer at Kia Design Centre America, said: "These IDEA [honors] are truly a testament to the abilities of the Kia Motors design team. The GT4 Stinger was conceived selfishly, but to great effect.
"We wondered what it would be like for the California-based design team to execute our vision of the ultimate Kia performance car, with a keen focus on drop-dead-gorgeous exterior styling and unparalleled driving dynamics.

"As for the Soul, re-inventing an icon is perhaps the biggest challenge our team has faced. You have to offer a fresh take without losing the essence of what made the original so appealing. In both cases, we couldn't be happier with the results," said Kearns.


The Kia design team, led since 2006 by Kia Motors Corporation president and chief design officer Peter Schreyer, has been raking in design awards of late.


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