August 19 2014 at 04:14pm
By IOL Motoring Staff
IOL mot aug19 Kia Rev
Johannesburg - It seems a little out of character for any car company
to create a platform that could potentially lead to it getting some negative
publicity, but Kia South Africa is confident enough that its cars deliver
exactly what they promise.
That's why it has selected a new review system for its customers that
operates independently of the company and which, according to Kia, is 100
percent unedited.
Billed as a first for South African car brands, the 'Reevoo' system
aims to offer full transparency to Kia drivers and potential buyers.
It works like this: buy a new Kia and within one or two weeks of
taking delivery you'll be sent a review request, allowing you to submit a few
words (good points and bad points) and score the car in number of categories.
All reviews and aggregated scores will be posted on the Kia website. Simply click on the
model you're interested in and look for the Reevoo link on the right hand side
below the main picture.
The Reevoo section also allows you to interact with other Kia owners by
asking or answering questions.
The system does allow Kia to respond to each review, however, which it
says is a way of offering extra info and advice. Kia says the initiative will
also provide valuable feedback for the company: "By allowing drivers to
categorise who they are (e.g. a commuter) and say what they like or dislike
about the car, not only do we have our drivers telling us how they feel but it allows
us to be honest with ourselves about what we offer."
Update:
We asked Kia whether customers
would be able to submit reviews further down the line and voice their opinion
on things like dealer service. Kia’s marketing director David Sieff responded
with the following statement:
“Ownership is typically a 3/4 year journey. So yes it’s not just about
the honeymoon period. In light of this we will have ongoing survey's during the
lifetime of the customer, specifically where the dealer will be rated within
the after sales arena and things like running costs and parts availability
being measured.
"We intend to keep asking the customer about their experience
which includes the actual vehicle, but the view on the vehicle is inextricably
linked to the service from the dealer and ability to keep the car on the road.
As long as the customer is engaging with a Kia dealer we will measure all
facets and continually look at where we can improve.
"We are in fact looking at Reevoo to drive our entire CSI
ratings going forward. For now its about getting the process started.”
No comments:
Post a Comment