South
Korean vehicle manufacturer, KIA
Motors, has won the Good Design award for the design of its three vehicles,
including the brand known as the KIA
Optima and the KIA Soul in the
Namibian market. The third design award went to the Kia GT4 Stinger concept car,
which is not yet in the market.
Chosen
by Good Design's jury of independent design professionals, industry specialists
and design media, the three KIA
models were evaluated on a range of criteria - innovative design, new
technologies, form, materials, construction, concept, function, utility, energy
efficiency and sensitivity to the environment.
"These
three Good Design awards cap a particularly strong year for the KIA Motors design
team, which has picked up a number of prizes for its work on our latest
models," said Soon-Nam Lee, Vice President of Overseas Marketing at KIA Motors
Corporation.
He says
the vehicle designs are the most striking and well-received designs KIA has ever produced, and some
of the vehicle designs appeal for their classic, yet thoroughly modern styling
and contemporary values of luxury. "The Good Design honours are testament
to the team's consistent design excellence," he says.
The KIA design team, led since 2006
by Peter Schreyer, has won widespread acclaim for its striking and innovative
work, and for contributing to KIA's
substantial global growth in recent years.
Established
in 1950, the Good Design awards program - organised annually by The Chicago
Athenaeum - celebrates design excellence across 25 different categories.
Designers and manufactures in over 30 nations have won awards for contemporary
design, and past recipients of Good Design awards include everything from a
paperclip to a Boeing 787 Dreamliner and NASA spacecraft.
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