Kia's Best-Selling Midsize Sedan and Award-Winning Multi-Purpose Vehicle Stand Out as Top Vehicles for Hispanic Families
IRVINE, California, Nov. 20, 2015 /PRNewswire-HISPANIC PR WIRE/ -- On the heels of recent honors from Kelley Blue Book® and J.D. Power®, the 2016 Kia Optima and Sedona continue
to accumulate awards and accolades with both being named amongst best
cars of the year for Hispanic families by the Hispanic Motor Press
Awards®. The all-new 2016 Kia Optima topped the Family Sedan category, while the 2016 Sedona was named the best minivan of the year.
"Passionately
designed and obsessively crafted, the all-new Optima and our Sedona
minivan appeal to families of all backgrounds by delivering world-class
styling and quality, cutting-edge technology and tremendous value," said
Orth Hedrick, vice president of product planning, KMA. "The Hispanic market is an incredibly important audience for Kia as
well as the entire auto industry, and this recognition from the
Hispanic Motor Press Awards validates two of our most
recently redesigned vehicles as favorites amongst this group."
Started
in 2010, the Hispanic Motor Press Awards considers over 100 vehicles
before selecting three final contenders in different categories. Each
vehicle's features were assessed as they relate to the typical Hispanic
family in the United States.
The award vetting process includes test drives, mass market
availability, and affordability data valuations. Judges also take into
account overall design, comfort, safety, performance, functionality and
overall value package when making their final selection.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul,
South Korea. KMA proudly serves as the "Official Automotive Partner"
of the NBA and LPGA and set an all-time annual sales record in 2014,
surpassing the 500,000 unit mark for the third consecutive year. KMA
offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2,
Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte
compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and
the Sedona midsize multi-purpose vehicle, through a network of more
than 765 dealers across the United States. Kia's U.S. manufacturing
plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.
Information
about KMA and its full vehicle line-up is available at www.kia.com. For
media information, including photography, visit www.kiamedia.com. To
receive custom email notifications for press releases the moment they
are published, subscribe at www.kiamedia.com/us/en/newsalert.
About Hispanic Motor Press Awards®
Since
2010 the objective of the awards has been to select the best offerings
in overall design, comfort, safety, performance, functionality, driver
satisfaction and consumer final cost to select the vehicles that offer
the best value for the Hispanic family. The Hispanic consumer deserves
to know the truth about which vehicles are the best values in the
market. For more information and to find out about previous winning
vehicles visit: www.hispanicmotorpressawards.com
No comments:
Post a Comment