That’s saying a lot, because the Kia Optima plays in the top league of the passenger car market. As a mid-size sedan, it competes against the most popular and most firmly established automobiles available. Think Ford Fusion, Honda Accord and Toyota Camry, to name a few of the most prominent.
They’re prominent for a reason. Mid-size sedans are popular as a class because the cars are appropriately sized, providing ample occupant space in manageably scaled vehicles that remain comfortably maneuverable and adroit enough to return a rewarding on-road experience. Particular models like the Fusion, Accord and Camry stand out for distinguished body design, comfortable and accommodating cabins, and reputations for long-lasting quality.
The Kia Optima runs conspicuously right beside them.
“We’re seeing a great deal more conquest business than we used to,” said Dennis Millman, a sales manager at Commonwealth Motors in Lawrence. In addition to Commonwealth Kia, the company operates dealerships that sell the Chevrolet, Honda, Nissan and Volkswagen lines.
In the car biz, a conquest is a driver switching over from another brand. Millman stated that after relentless attention and steady improvements by Kia, the company’s Optima wins consideration on par with all the models in the mid-size class, including the most notable ones.
“We’re seeing a lot more conquests of anything that’s not a Kia,” he said. “They’ve proven that they’ve come to play, that the manufacturer is truly listening to what buyers want.”
This fall’s new, 2016 Optima aims to continue expanding the car line’s appeal by providing more of the ingredients that have brought the model to its current level. That includes visual attraction, a comfortable, useful and well appointed interior, high levels of safety, and confident, self-assured motoring.
Add to that list quality construction from Kia’s car-making factory in West Point, Ga, where a compelling array of features and equipment is installed in the Optima.
Kia is just out with an impressive new Optima sedan. Restyled, re-engineered and re-equipped, this year’s model looks poised to continue gaining popularity and building esteem as successfully as the prior-generation version it now replaces.
That’s saying a lot, because the Kia Optima plays in the top league of the passenger car market. As a mid-size sedan, it competes against the most popular and most firmly established automobiles available. Think Ford Fusion, Honda Accord and Toyota Camry, to name a few of the most prominent.
They’re prominent for a reason. Mid-size sedans are popular as a class because the cars are appropriately sized, providing ample occupant space in manageably scaled vehicles that remain comfortably maneuverable and adroit enough to return a rewarding on-road experience. Particular models like the Fusion, Accord and Camry stand out for distinguished body design, comfortable and accommodating cabins, and reputations for long-lasting quality.
The Kia Optima runs conspicuously right beside them.
“We’re seeing a great deal more conquest business than we used to,” said Dennis Millman, a sales manager at Commonwealth Motors in Lawrence. In addition to Commonwealth Kia, the company operates dealerships that sell the Chevrolet, Honda, Nissan and Volkswagen lines.
In the car biz, a conquest is a driver switching over from another brand. Millman stated that after relentless attention and steady improvements by Kia, the company’s Optima wins consideration on par with all the models in the mid-size class, including the most notable ones.
“We’re seeing a lot more conquests of anything that’s not a Kia,” he said. “They’ve proven that they’ve come to play, that the manufacturer is truly listening to what buyers want.”
This fall’s new, 2016 Optima aims to continue expanding the car line’s appeal by providing more of the ingredients that have brought the model to its current level. That includes visual attraction, a comfortable, useful and well appointed interior, high levels of safety, and confident, self-assured motoring.
Add to that list quality construction from Kia’s car-making factory in West Point, Ga, where a compelling array of features and equipment is installed in the Optima.
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