Kia aims to have fully autonomous cars
on sale by 2030.
The
company announced its goal at the Consumer Electronics Show as it launched its
new Drive Wise brand, which will cover future technologies such as hands-off
cruise control and lane keeping systems which react to their surroundings.
Vehicle
owners will interact with Drive Wise tech through a mixture of apps and gesture
control.
Drive
Wise functions will include program to halt vehicle if the driver falls asleep
Their cars will identify them through
fingerprint recognition – instantly loading their software preferences as they
climb aboard.
Drive
Wise functions will also include self-parking and a safety program designed to
halt the vehicle if the driver falls asleep.
Vehicle
owners will interact with Drive Wise tech through apps and gesture control
Kia says the Drive Wise brand will
bring advanced safety functions to future models, as well as alleviating the
boredom of long journeys and encouraging owners to relate to their cars in a
whole new way.
The
company was recently licensed by the state of Nevada to test autonomous cars on the road, and has
started running a hands-free Soul there as the next step on the way to bringing
these technologies to market.
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