The flagship showroom operates on four levels including a 15-bay workshop one level below ground, while the massive glass frontage faces directly on to the A4 at ground level where the new range is displayed.
The top floor alongside the elevated section of the M4 is a brand showcase, featuring a large LCD display screen designed to enhance the often painfully slow commute of tens of thousands of commuters who will pass the showroom daily.
The new dealership will be operated by Norton Way – part of the Marubeni Group – headed by David Grainger along with a staff of 30 sales, service, technical and administrative staff.
Paul Philpott, president and chief executive of Kia Motors (UK) Limited, said: ‘With more than 27 million vehicles passing this spot every year, our new flagship dealership will be seen by more potential customers than any other Kia facility in Europe! It is a fantastic facility and we are delighted that our partnership with David Grainger and Norton Way is now up and running!
‘As Kia continues to break sales records – we expect to reach at least 89,000 sales this year – this new showroom embodies everything about the future direction of our brand and reflects the journey Kia has made in the UK in this, our 25th anniversary of arriving on these shores.’
The new building also encompasses as many zero- and low-carbon technologies as possible to minimise its impact on its surroundings – it will deliver a reduction in CO2 of more than 30 per cent of that required by current building regulations.
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