Showing posts with label Pre-owned sales. Show all posts
Showing posts with label Pre-owned sales. Show all posts

Tuesday, August 30, 2016

What does certified pre-owned mean to you?

Thinking about a new or used car? Think certified pre-owned. These like-new vehicles benefit consumers because they have been inspected, refurbished and guaranteed by the manufacturer or other authority. In addition, they also typically include an extended warranty, special financing options and other exclusive benefits.

David Nathan, general manager of Gary Rome Kia of Enfield, said, "You can only buy a certified vehicle from the manufacturer that sells them. In other words, I can't certify a Honda, and Chevy can't certify a Kia."

It is important for consumers to note that the upfront cost of certifying a pre-owned vehicle adds value that is greater than the price of the certification. For example, if it costs $500 to certify a vehicle, the result is that the vehicle's value becomes about $1000 greater. Therefore it's as if the buyer of that certified vehicle pocketed $500.

"Most importantly, a certified vehicle extends a powertrain warranty on that vehicle for longer than the state mandates," said Nathan. "So for Kia, you have a five-year, 60,000-mile, bumper-to-bumper warranty as the second owner. When you certify that vehicle, you automatically get a powertrain that takes you to the full 10-year, 100,000-mile warranty that is only offered to the first owner.

Nathan went on to say that certain criteria must be met for a vehicle to be certified, such as the condition of the brakes. If the brakes do not meet the requirement, they may need to be replaced in order to certify the pre-owned vehicle. Other items include tires, which must meet the minimum required remaining tread depth. Many manufacturers require vehicles must also meet a 150-point inspection.

The other thing that consumers should keep in mind is that banks charge much higher on interest rates on used cars that aren't certified. "Consumers benefit when buying certified vehicles because the manufacturer offers lower interest rates on certified vehicles," said Nathan.

"If you are in the market for a certified pre-owned vehicle, you can expect three things," said Nathan. "One, a more intense safety process before a vehicle goes to the used car lot. Number two, you can expect a lower interest rate if you are financing the car from the manufacturer. And number three, you can expect a longer powertrain or safety warranty on that vehicle because it's certified."

Monday, August 8, 2016

Kia Motors America Celebrates Record High In Certified Pre-Owned Sales

IRVINE, Calif., Aug. 8, 2016 /PRNewswire/ -- Following a record-setting month of new-vehicle sales in July, Kia's commitment to affordable excellence extends to pre-owned vehicles, too, as the Korean brand celebrates an all-time sales high in the CPO segment this summer.

Autodata's July CPO retail sales report confirms that when it comes to pre-owned vehicles, Kia is one of the fastest-growing brands in the industry, with an impressive three percent market share in Certified Pre-Owned sales for the month of July. Following an all-time high in June, July marks Kia's second-strongest month in CPO sales ever. With gains of over 20 percent in both months over the same periods last year, these consecutive sales records give the automaker major reason to celebrate its CPO segment this summer.

Kia's sales boost is reflective of an overall industry trend, with CPO sales on the rise in a major way. Previously dominated almost exclusively by the luxury market, leasing is now more widely available across all brands. As vehicles come off lease, they create a substantial pool of late-model, low-mileage cars that can be remarketed as Certified Pre-Owned. "With household budgets squeezed, CPO vehicles represent a great opportunity for consumers, especially Kia customers who place such emphasis on affordability and value," said Michelle Krebs, a senior analyst at AutoTrader.

KMA's rigorous CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer and every vehicle undergoes a meticulous 150-point Quality Assurance inspection by certified Kia technicians. CPO vehicles also come with Kia's industry-leading 10-year /100,000-mile powertrain warranty[2] and 12-month /12,000 mile-Platinum Coverage. Whether it's the iconic Soul, the standout Sportage, or the midsize Optima sedan that drivers desire, customers get a great price matched with guaranteed quality, bypassing the stress, risk and uncertainty that typically comes with buying a used car.

There's no slowdown in sight for the Certified Pre-Owned market. In 2015, total CPO sales across all brands hit a high of 2.6 million vehicles, while Kia has seen double-digit gains in CPO sales (12 percent from January to April) as more vehicles come off-lease. "CPO sales growth will skyrocket in the near future, approaching three million in the next couple of years and surpassing four million by the end of the decade," predicted Krebs. "A robust CPO program will be critical to automakers and their dealers to build sales and customer loyalty, and maintain strong residual values for leasing customers and buyers trading in their vehicles."