Kia Climbs Nine Spots on the Definitive List of the World’s Most Valuable Brands

Kia Motors, which is based in Surrey, has reported a 15% increase in brand value to US$5.4 billion (£3.4 billion) over past year.

Since declaring design management as a core driver of the company’s future growth and the hiring of President & Chief Design Officer Peter Schreyer in 2007, Kia Motors Corporation’s brand value has skyrocketed by 480 percent from $929 million (£577 million) to $5.4 billion (£3.4 billion).

Kia first entered Interbrand’s annual 100 ‘Best Global Brands’ rankings in 2012, coming in 87 place with brand value of $4.1 billion, and subsequently rose four spots to 83 position in the 2013 study following a 15 percent increase in brand value to $4.7 billion.

During the past year, Kia’s brand value increased by a further 15 percent to US$5.4 billion, elevating the Korean automaker nine places to 74 position.

Kia’s increase in brand value according to this year’s study is more than double that of the top 100 companies’ average brand value growth rate of seven percent.

Hyoung-Keun Lee, vice chairman of Kia Motors Corp., said, "We at Kia are committed to creating unsurpassed levels of customer value in the automotive industry, and our rise up Interbrand’s ‘Best Global Brands’ rankings this year is a testament to the dedication of all Kia employees worldwide to exceeding customer expectations in every area of the business.

According to Interbrand, "As a result of its continued branding efforts, expressed in the slogan, ‘The Power to Surprise,’ the Korean automobile manufacturer successfully repositioned itself from an image of low cost and low quality and is now targeting more design conscious consumers who value an emotional connection to their brand."

This latest recognition by Interbrand follows Kia’s rise from 37th to 35th place on Interbrand’s list of 50 ‘Best Global Green Brands 2014’ released this past June.

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