New Corporate Video Campaign by ROF Industries Inc. for KIA Motors

In 2014, video production company ROF Industries Inc. partnered with RGM Group to promote the new KIA Dine & Drive Experience event happening nationwide. Captured in a series of four videos, ROF Industries Inc. traveled across the United States to tell a branded story. The events that ROF Industries Inc. captured for KIA include happenings in Chicago, Atlanta, Dallas, and Los Angeles.

As part of the launch of the new KIA K900EXP, the brand teamed up with restaurant reservation site OpenTable to create the KIA Dine & Drive Experience event. Designed to tap into a more affluent audience to promote the upscale KIA K900EXP, the KIA Dine & Drive Experience event was introduced in target cities in the United States. In each city, VIPs were given the chance to test-drive the vehicle, and then share their thoughts with a written survey. As thanks, consumers were treated to dinner at a renowned local restaurant.

To provide a firsthand look at the campaign, ROF Industries Inc. first traveled to Chicago for the KIA Dine & Drive Experience event held at Graham Elliott Bistro. After interviewing attendees and shooting footage of the evening's affairs, the ROF team jetted to the next: Restaurant Eugene in Atlanta for cuisine from Chef Lipton Hopkins. The final stops on the tour invited consumers in Dallas to try Kent Rathbun's Abacus Restaurant, followed by Susan Feniger's Mud Hen Tavern in Los Angeles.

In Chicago, Atlanta, Dallas, and Los Angeles, ROF Industries Inc. shot footage designed to share the full experience with an extended audience. During test drives of the KIA K900EXP, brand ambassadors are asked questions about the car's features, discussing horsepower, design, and comfort in order to illustrate the perks of the new launch. Footage of test drive interviews are interspersed with highlights of the food and drink served at each event, including discussion from participating chefs.

For additional information about ROF Industries Inc. and their videography services, please call 714-801-7924. The four KIA Dine & Drive Experience event videos can be viewed on the ROF Industries Inc. blog.

About ROF Industries Inc.

With over 15 years of experience working with corporations and businesses, ROF Industries Inc. can help put your product in the spotlight. Whether assisting a new product launch, or creating infomercials, ROF Industries Inc. has experience with all aspects of video production to give your business the competitive edge.  

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