(SEOUL)
November 21, 2014 – To celebrate creativity and innovation in music on YouTube,
Kia Motors is once again serving as
the exclusive presenting sponsor of the YouTube Music Awards (YTMAs), in
partnership with YouTube and executive producer VICE Media. The 2013 YouTube
Music Awards was one of the most watched music award events ever with more than
54 million total views and now they are back in a very different way.
This
March, YouTube will recognize and award significant “artists to watch” in 2015
as determined by the fans. For one special day, music
will be the headline act on YouTube, with the biggest and emerging artists
being celebrated through new and unique music video collaborations with top
directors and creators. And fans will be involved in every step along the way,
guiding and creating these videos.
The
YouTube Music Awards are the latest initiative in making YouTube the best place
for artists and fans to connect. People have turned YouTube into the biggest
music service in the world, through music videos, remixes, covers and so much
more across every genre imaginable. The Awards come on the heels of a new music
experience on YouTube
including YouTube Music Key beta that gives fans more ways to enjoy music,
while also giving artists more ways to be discovered and earn more revenue.
"Following
the success of the inaugural YouTube YouTube Music Awards in 2013, we at Kia Motors are thrilled to
continue in our role as the presenting sponsor for this year's event,” said
Soon-Nam Lee, vice president of overseas marketing, Kia Motors Corp. "YouTube is
an ideal platform for connecting today's most innovative artists with a billion
fans around the world, and our ongoing partnership with the YouTube Music
Awards is the perfect place to share Kia’s passion for digital
entertainment and music."
To
kick off the second edition of the YTMAs presented by Kia, big stars and
emerging musicians will be releasing new videos, all of which can be found at
YouTube’s new channel youtube.com/musicawards. Over the next week, fans can
enjoy new videos from GD X TAEYANG and Megan Nicole, in conjunction with some
of the biggest names in music video filmmaking, like Colin Tilley. Fans can
subscribe to youtube.com/musicawards, where further surprises will follow this
December and more news will be announced in January.
For
even more music, fans can go to youtube.com/kiabuzz, which features videos of
surprise live performances (The Shhhow), and breakout stars covering iconic
jams (Re-discovered), all produced by Show Cobra.
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