Kia is the Presenting and Official
Transportation Sponsor of the Premier Professional Conference for Influential
Mom Bloggers and Female Entrepreneurs who Create Online Content
- Kia and national philanthropic partner, DonorsChoose.org, will host a roundtable discussion to enable an open dialogue between influential moms, marketers and media outlets
- Over 600 leading bloggers, women entrepreneurs, and marketers attendees can test-drive three award-winning Kia vehicles and discuss automotive trends with experts from Kelley Blue Book
SCOTTSDALE,
Ariz., April 29, 2015 – Kia
Motors America (KMA) is proud to serve as Presenting Sponsor and Official
Transportation Sponsor of the 2015 Mom 2.0 Summit – April 29 - May 1 – a forum
intended for sharing ideas, developing creative content and highlighting
programs and platforms that engage audiences, online and beyond. Among the activities, workshops and keynote
speaker opportunities, Kia
and its national philanthropic partner, DonorsChoose.org, will host a
roundtable discussion entitled, “Finding Partnerships that Give Back: Working
with Brands for Social Good,” to discuss how the two organizations have
collaborated to deliver more than $5 million of badly needed educational
resources to public school classrooms across the country.
“The
Mom 2.0 Summit is an invaluable opportunity that enables an exchange of ideas
and an open dialogue between influential moms, marketers and the media, as well
as a chance to build new relationships,” said Tim Chaney, vice president of
marketing communications, KMA. “With Kia’s focus on
family, social responsibility and contributing to a better future, it was
important for our brand to participate in these relevant and impactful
conversations.”
In
addition to involvement with a variety of Mom 2.0 activities, Kia will also
conduct first-hand ride and drive opportunities for three of its world-class
offerings: the 2015 Optima midsize
sedan, 2016 Sedona multi-purpose vehicle and all-new 2016 Sorento CUV. Kia is also
partnering with Kelley Blue Book’s KBB.com to provide summit attendees with
expert third-party knowledge of car-buying and automotive trends that will help
empower consumers when it’s time for them to make one of the biggest financial
decisions of their lives.
Mom 2.0
co-founder Carrie Pacini sees Kia
as an ideal partner, both professionally and philosophically. "The leading
women who attend the Mom 2.0 Summit are at the forefront of parent blogging and
women’s journalism," said Pacini. "They're building successful,
profitable businesses that, over the last decade, have helped change the
landscape of online media. Similarly, Kia has quickly become one of the
world's leading automakers by focusing on the quality of their products. Both
groups disrupted the status quo and made an impact on their respective
industries. We're thrilled to have them with us as our Official Transportation
Sponsor this year."
About Mom 2.0
The Mom
2.0 Summit is the premier professional conference for influential mom bloggers
and female entrepreneurs who create online content. Every year, women leaders
in media and business converge at the Summit to compare notes, discuss ideas,
and forecast what’s next for women online and in the marketplace.
In
2015, Mom 2.0 will bring together over 600 leading bloggers, women entrepreneurs,
and marketers representing parenting, entertainment, food, politics,
technology, social change, business, travel, design, and more. Our attendees
will gather together to discuss trends and share best practices, while sponsors
can promote their intentions, goals, messages, programs and products in an
intimate setting that is ideal for making lasting connections.
About DonorsChoose.org
Founded
in 2000, DonorsChoose.org makes it easy for anyone to help a classroom in
need. At this nonprofit website,
teachers at half of all the public schools in America have created project
requests, and more than a million people have donated $322 million to projects
that inspire them. All told, 14 million students—most from low-income
communities, and many in disaster-stricken areas—have received books, art
supplies, field trips, technology, and other resources that they need to learn.
Visit
www.donorschoose.org/intro to hear Oprah Winfrey and Stephen Colbert tell the
DonorsChoose.org story. DonorsChoose.org
is an online charity that makes it easy for anyone to help students in need. To
support a classroom, you can make a donation of any size at
www.donorschoose.org.
About Kelley Blue Book (www.kbb.com)
Founded
in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation
and information source trusted and relied upon by both consumers and the
automotive industry. Each week the
company provides the most market-reflective values in the industry on its
top-rated website KBB.com, including its famous Blue Book® Trade-In Values and
Fair Purchase Price, which reports what others are paying for new and used cars
this week. The company also provides
vehicle pricing and values through various products and services available to
car dealers, auto manufacturers, finance and insurance companies, and
governmental agencies. Kelley Blue
Book’s KBB.com ranked highest in its category for brand equity by the 2014 Harris
Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year
for three consecutive years. Kelley Blue
Book Co., Inc. is a Cox Automotive company.
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