With IMG sitting out Miami Swim Week in July 2015 and both Mercedes-Benz and Lincoln Center out for IMG’s New York Fashion Week events, the fashion industry is looking for fashion week’s other key players to offer additional runway options for today’s leading and emerging designers.
As such, annual fashion week showcase STYLE360, produced and owned by special event and PR firm, A-list Communications, is early announcing its New York Spring/Summer 2016 dates of September 14 – 17, 2015. STYLE360 will again be held at the two-level Metropolitan West located at 639 West 46th Street. In its 11th year, STYLE360 now becomes one of the longest running and successful multi-day fashion platforms during New York Fashion Week. Designers and sponsors are welcome to visit the www.style360nyfw.com website to submit their requests for fashion shows and sponsor opportunities.
Other exciting announcements for the season include Kia Motors (www.kia.com) stepping in as Title Sponsor, which will rebrand the program officially as “KIA STYLE360” and debut a new logo as the program enters its second decade this September. Kia will utilize this week of fashion to promote the all-new 2016 Optima sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The Optima has been Kia’s best-selling vehicle in the U.S. for three consecutive years, and the passionately designed and obsessively crafted new model is poised to continue that success through a blend of European-inspired styling, a refined and sophisticated interior and significant improvements in ride and handling. As with its predecessor, the all-new Optima will be built at Kia’s plant in West Point, Georgia, with sales scheduled to begin in the fourth quarter of 2015.
Additionally, A-List Communications is thrilled to welcome new media partner, Us Weekly (www.UsMagazine.com) as the official media partner after 9 years with ELLE Magazine and last year with Glamour. Us Weekly will bring KIA STYLE360 to a wider base of fashion fans as the go-to source for celebrity-inspired fashion. Capturing current, of-the-moment trends favored by Hollywood and beyond, the brand serves not only as the authority on what the stars are wearing, but informs readers on how to get the looks. From red carpet occasions to street style, Us Weekly’s audience takes their own fashion cues from every photo and article seen in its pages and online.
Other sponsors to date for the September 2015 season include several returning partners: Not Your Mother’s® hair care (www.nymbrands.com) will offer all fashion shows to be styled with products by lead stylist Michele Carrillo and her stylist team. The renewing official hotel partner is the Row NYC (www.rownyc.com) located near the KIA STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host the program’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event hosted at the hotel. New sponsor, Autotrader, the leading resource for car shoppers and sellers, will also sponsor and highlight with its on-site “Autotrader Color Studio” and offer manicures to guest with paint choice selections matching the hot car colors of the year. The official footwear sponsor of the program, Sperry (www.sperry.com), will be presenting its classic and new collections at KIA STYLE360 this September. Other sponsors currently in negotiation will be announced at a later date.
The early line up of designers showing at KIA STYLE360 is equally exciting with renewed shows by HSN presenting Serena Williams Signature Statement Collection and Kristin Cavallari hosting a preview of her new latest collection with Chinese Laundry and her book “Balancing on Heels”. Stay tuned for additional designer show announcements.
“For the last 10 years, STYLE360 has been a trusted home for celebrity designers and top brand name designers. I’m excited about the current climate of the Fashion Week industry and hope all the hard work and contributions our team, our designers and sponsors make every season help get a brighter spotlight shown on it by the fashion industry. And while we have a shorter week’s schedule than others, we remain open to increasing our offering if designer demand drives the need”, states Executive Producer & Owner, David Manning, A-List Communications.
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