Double
Your Impact Program to Deliver Over $1 Million in School Supplies and
Educational Resources to High-Need Schools Across the Country
• For
the third straight year, Kia will
match contributions from “citizen philanthropists” to eligible projects available
at www.donorschoose.org/Kia
•
Ongoing charitable partnership has impacted more than one million public school
students and delivered more than $5 million in much-needed resources to
classrooms in all 50 states since 2012
Irvine,
Calif., Dec. 2, 2014 – In support of #GivingTuesday, a global day dedicated to
giving back, Kia Motors America
(KMA) and DonorsChoose.org
today launched their annual “citizen philanthropist” empowerment campaign to
raise more than $1 million to support high-need public schools across the
country before the end of the year.
Building on the success of previous campaigns – which raised over $5
million and benefited more than one million public school students – KMA will
again make a matching contribution for each donation to eligible
DonorsChoose.org projects.
“Today,
people around the world are coming together to give, and on behalf of the
thousands of Kia team members
and dealers across the country, we are proud to join the effort and continue
making a positive and lasting difference for students and teachers across the
U.S.,” said Michael Sprague, executive vice president of sales & marketing,
KMA. “We’ve enlisted the help of our NBA team partners as well as our brand
ambassador, professional golfer, Michelle Wie, to spread the word about
#GivingTuesday and encourage people to visit www.donorschoose.org/Kia to find
and support projects in their communities.”
#GivingTuesday
was founded in 2012 by New York’s 92nd Street Y in partnership with the United
Nations Foundation. Together, with a team of influencers – including
DonorsChoose.org founder and CEO Charles Best – the global day for giving back
has engaged over 10,000 organizations worldwide.
“Like
DonorsChoose.org, Kia
believes in contributing to a better future for all, and this latest campaign
allows citizen philanthropists to make a difference in students’ lives for as
little as $1,” said Charles Best, founder and CEO of DonorsChoose.org. “#GivingTuesday is a simple idea, and thanks
to Kia lending
its support, this global celebration of a new tradition of generosity continues
to grow.”
Individuals
can join Kia, its
dealers and DonorsChoose.org in supporting public school teachers and students
by visiting www.donorschoose.org/Kia.
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