Thursday, December 11, 2014

#GIVINGTUESDAY MARKS THE START OF ANNUAL KIA MOTORS AMERICA AND DONORSCHOOSE.ORG CAMPAIGN TO SUPPORT PUBLIC SCHOOLS NATIONWIDE




Double Your Impact Program to Deliver Over $1 Million in School Supplies and Educational Resources to High-Need Schools Across the Country

• For the third straight year, Kia will match contributions from “citizen philanthropists” to eligible projects available at www.donorschoose.org/Kia

• Ongoing charitable partnership has impacted more than one million public school students and delivered more than $5 million in much-needed resources to classrooms in all 50 states since 2012

Irvine, Calif., Dec. 2, 2014 – In support of #GivingTuesday, a global day dedicated to giving back, Kia Motors America (KMA) and DonorsChoose.org today launched their annual “citizen philanthropist” empowerment campaign to raise more than $1 million to support high-need public schools across the country before the end of the year.  Building on the success of previous campaigns – which raised over $5 million and benefited more than one million public school students – KMA will again make a matching contribution for each donation to eligible DonorsChoose.org projects.

“Today, people around the world are coming together to give, and on behalf of the thousands of Kia team members and dealers across the country, we are proud to join the effort and continue making a positive and lasting difference for students and teachers across the U.S.,” said Michael Sprague, executive vice president of sales & marketing, KMA. “We’ve enlisted the help of our NBA team partners as well as our brand ambassador, professional golfer, Michelle Wie, to spread the word about #GivingTuesday and encourage people to visit www.donorschoose.org/Kia to find and support projects in their communities.”

#GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Together, with a team of influencers – including DonorsChoose.org founder and CEO Charles Best – the global day for giving back has engaged over 10,000 organizations worldwide.

“Like DonorsChoose.org, Kia believes in contributing to a better future for all, and this latest campaign allows citizen philanthropists to make a difference in students’ lives for as little as $1,” said Charles Best, founder and CEO of DonorsChoose.org.  “#GivingTuesday is a simple idea, and thanks to Kia lending its support, this global celebration of a new tradition of generosity continues to grow.”

Individuals can join Kia, its dealers and DonorsChoose.org in supporting public school teachers and students by visiting www.donorschoose.org/Kia.

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