BA ALL-STAR BLAKE GRIFFIN STARS AS A WILD
WEST LAWMAN, A GLADIATOR AND A FIGHTER PILOT IN NEW AD CAMPAIGN FOR KIA’S
BEST-SELLING OPTIMA SEDAN
“Showdown”
is First in a Series of 60- and 30-Second Ads Debuting on Network and Cable and
Can Be Viewed Today Here
•
Series of spots titled “Blake Griffin in, The Optima” set to run throughout the
2014-2015 NBA season
•
Multiplatform campaign includes online, television and social media elements
IRVINE,
Calif., Dec. 22, 2014 – NBA All-Star Blake Griffin and his comedic talents are
back in a starring role in a series of new television commercials for Kia’s best-selling Optima midsize sedan.
Continuing the signature, satirical comedy of previous efforts, Griffin is cast
in the lead role for several big-budget action movies set in the Old West,
ancient Rome and an aircraft carrier in the series of three 60-and 30-second
spots. Much to the concern of his directors, Griffin begins improvising and
replaces his scripted mode of transport – be it horse, chariot or fighter jet –
arriving instead in the Kia
Optima, and making each movie better if he does so say himself. The first spot, “Showdown,” begins airing
online today and on television on Christmas day during NBA programming with the
others debuting throughout the NBA season.
“As a
global brand ambassador, this marks Blake’s fourth campaign for our
best-selling Optima and he keeps getting better and better,” said Tim Chaney,
vice president of marketing communications, KMA. “The Optima has been Kia’s most popular vehicle since
the time when our partnership with Blake began, and he has helped us foster
connections with basketball fans across the country, increase awareness and
enhance our brand image.”
Created
by David&Goliath, Kia's
advertising agency of record, the Griffin spots can be viewed as they roll out
on all of Kia’s social and
digital platforms, including YouTube.com/Kia and Kia.com. In addition to the spots, an exclusive
virtual staring contest with Blake Griffin will launch on the recently
redesigned Tumblr page, blinkgriffin.com.
Griffin Advertising Background
Blake
Griffin’s comedic talents and deadpan delivery have made a connection with
Optima buyers and basketball fans over the past two NBA seasons. Kia’s partnership
with Griffin was born in 2011 following his famous dunk over an Optima to win
the Sprite® Slam Dunk Competition. As a
global Kia brand
ambassador, Griffin has helped grow the brand’s presence in both basketball and
pop culture through national marketing campaigns, commercials and social
media. During the 2012-2013 NBA season, Kia’s ad campaign featured
Griffin offering helpful suggestions to younger versions of himself as Kia’s available UVO
voice-activated infotainment system1 took his futuristic Optima on a
time-traveling musical journey through the mid-1990s and early 2000s. In the 2013-2014 NBA season, Griffin and
funnyman Jack McBrayer became a crime-fighting dynamic duo in “The Griffin
Force” to try to save the world one Kia Optima at a time.
Dynamic and Sporty 2015 Optima SXL
The
popular Optima – Kia’s
sales leader in the U.S. – is an eye-catching sedan that is available in two
powerful Theta II powerplants featuring gasoline direct injection (GDI)
technology: a 2.4-liter GDI
four-cylinder or an optional 2.0-liter GDI turbo engine. A 2.4-liter hybrid powertrain is also
available.
The
cabin of the 2015 Optima, features upscale and high-tech amenities. The optional SXL trim brings Optima to
another level of sporty refinement, adding unique 18-inch chrome wheels, new
LED fog lights, red brake calipers, an electronic parking brake, chrome
accented side sills, and premium Nappa leather-trimmed seats. The Optima SXL is built at Kia Motors Manufacturing
Georgia*, in West Point, Georgia, and is offered at a starting MSRP of
$35,5002.
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