As a part of its yearend KIA Surprise Weekend, Kia Motors planned a music trip and finale concert for its customers.
In November, the automaker selected 16 contest winners and sent them on a music trip to the countryside with four teams of indie musicians. On the overnight trip, participants and musicians enjoyed views of the Korean landscape along with great music, all in the comfort of Kia’s All New Sorento and New Carnival.
On December 6, to wrap up the event, the manufacturer invited another 300 guests to a concert featuring indie musicians including LONG:D, Rock ‘N’ Roll Radio, Lee Yu-rim and Born Kim, who shared their memories of the trip.
Kia Motors has hosted the KIA Surprise Weekend since 2013 to provide its customers with various cultural experiences, while showing off its new vehicles.
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