Kia’s new chassis guru has
marked out the Kia Soul
hatchback as the car the Korean brand hopes can take on MINI.
Albert Biermann, recently
appointed as Kia and Hyundai’s new
Head of Vehicle Test & High Performance Development after running the
engineering teams at BMW’s M performance division, admitted to Auto Express
that he was a big fan of the Soul.
“For me the Soul is a really
fancy looking, fun, young car,” Biermann said. “When you drive it, it’s not as
agile as it looks – the steering is a little slow, so this is something I’d
like to improve for the future. You can expect the Soul to become fun to
drive.”
Biermann confirmed that Kia sees the Soul
as a hatchback rather than an SUV, leaving the way clear for Kia’s new Nissan
Juke rival, which will be based on the Nero concept car from 2013. And he hopes
to be able to spread the Soul’s appeal outside of the US where’s it’s a
big-selling cult car to rival the likes of the MINI and Fiat 500, possibly with
greater personalisation options.
“The Soul has soul,” said Biermann.
“It’s its own type of car with its own character.”
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